UA Platform Segwise Launches Creative Analytics AI Agent

Segwise, an AI-first user acquisition (UA) platform, has launched its latest innovation — the Creative Analytics AI Agent. This new tool is designed to help mobile game and app publishers enhance their advertising strategies by analysing creative elements and providing actionable insights to boost return on ad spend.

The agent leverages multimodal AI technology to analyse ad creatives by automatically tagging key elements such as backgrounds, calls to action, characters and emotional hooks. Marketers can also create custom tags to track specific elements within their campaigns. 

By automating this process, the tool eliminates manual effort, improves accuracy and saves valuable time.

In addition to tagging, the AI agent aggregates performance data from major ad networks. This allows marketers to identify high-performing creative elements, spot underperformers and detect trends across networks and regions. 

The tool also helps detect creative fatigue, enabling teams to make informed adjustments that enhance campaign performance.

"We believe AI agents will soon be essential for UA teams to operate efficiently. Our AI-first approach is designed to automate repetitive tasks, enabling UA managers to focus on high-impact decisions that drive ROAS," Segwise CEO Brijesh Bharadwaj said. 

This is Segwise's second major AI-powered solution, following its widely recognised AI-powered Campaign Monitoring and Alerting Agent, that monitors campaign data from mobile measurement partners, alerting marketers to critical issues requiring immediate action.