In a move to scale their global marketing campaigns, the Coca-Cola Company has partnered with WPP and NVIDIA to integrate generative AI capabilities using NVIDIA Omniverse and NVIDIA NIM microservices.
This collaboration, working through WPP Open X, will leverage NVIDIA's technology to personalise and customise brand imagery across over 100 markets worldwide.
This initiative is part of Coca-Cola's digital transformation strategy, led by Samir Bhutada, global VP of StudioX Digital Transformation.
WPP announced at SIGGRAPH that Coca-Cola will be among the first to adopt NVIDIA NIM microservices for OpenUSD in its Prod X studio. These include USD Search and USD Code, allowing the creation and manipulation of 3D advertising assets with culturally relevant elements using AI-generated images and prompt engineering.
“Our research with NVIDIA Omniverse for the past few years, and the research and development associated with having built our own core USD pipeline and decades of experience in 3D workflows, enabled us to create a tailored experience for the Coca-Cola Company” said Priti Mhatre, managing director for strategic consulting and AI at Hogarth.
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