Zoho Adds Custom Model Building Studio to its Analytics Platform

Zoho, a global tech company based in Chennai has launched a new and improved version of Zoho Analytics, its self-service BI and analytics platform. Packed with over 100 enhancements, the platform introduces AI and ML features, empowering users with diagnostic insights, predictive analysis, automated reporting, and dashboard generation.

From seamless OpenAI integration to a custom ML model-building studio, Zoho Analytics has ramped up its capabilities. It also brings 25+ new data connectors and extensions to third-party BI platforms, adding versatility and intelligence that stand out in today’s competitive market.

Reflecting on the announcements, Clarence Rozario, Zoho’s Director of Product Management for BI & Analytics, shared with AIM, “Zoho Analytics started back in 2009 as Zoho Reports, way ahead of the industry curve. Over the years, we’ve invested heavily in automation, no-code/low-code development, and our AI engine, Zia. This latest version represents the culmination of those efforts—a platform that is powerful, intelligent, and accessible to all types of users.”

Zoho Analytics has over 70,000 businesses across the globe using the platform every day. In India, the BI tool has witnessed a 67% growth in revenue and so has become the go-to solution for industries like IT, financial services, manufacturing, and retail. 

With the recent announcements, Zoho Analytics is trying to solve the challenges in the core areas including Data Management, AI, Data Science & ML, and Platform Extensibility.

What’s New in Zoho Analytics?

Data Management Hub: Zoho Analytics enhances data pipelines, stream analytics, and its 500+ data connector suite, including 25 new connectors for real-time data extraction. The platform also allows users to create complex ETL (Extract, Transform, Load) pipelines, simplifying data transformation through a visual builder.

AI-Powered Business Intelligence: Generative AI features like Zia Insights provide contextual diagnostic analysis. “Ask Zia” lets users query data in natural language, integrating seamlessly with platforms like Microsoft Teams for faster insights. OpenAI integration also enhances query responses, helping users find public datasets more efficiently.

Custom Machine Learning Studio: The new Data Science and ML Studio empowers users to build custom ML models without coding experience. Features like AutoML and Python Code Studio enable businesses to train, test, and deploy models with ease.