Adobe’s CX Enterprise Coworker Gets Embedded Within Leading AI Platforms

On November 6, Adobe announced that CX Enterprise Coworker, which serves as an agentic teammate for customer experience orchestration, will now be embedded in leading AI platforms including ChatGPT as a plugin, Claude, Databricks Genie, Gemini for business, and Microsoft Copilot. Availability is also expected in Amazon Quick, IBM and Snowflake soon.

An end-to-end agentic AI system manages their customers’ lifecycle, ranging from acquiring clients to converting lifetime customer value. CX Enterprise Coworker is built on open and flexible standards, including model context protocol (MCP) and Agent2Agent (A2A).

Anjul Bhambhri, Senior Vice President of Engineering, Customer Experience Orchestration, Adobe, said, “CX Enterprise Coworker connects these tools and workflows using brand, customer and channel intelligence, helping teams drive better business outcomes.”

Meanwhile, Rao Surapaneni, Vice President, Gemini Agent Governance, Cloud AI, Google Cloud, spoke on how integrating CX Enterprise into Gemini enables customer data to be securely harnessed. “This collaborative, agent-to-agent approach represents the next frontier of productivity and creative execution for the modern enterprise,” Surapaneni added.

Moreover, Adobe introduced new connectors for CX Enterprise Coworker that provide pre-built MCP server integrations with ecosystem technology partners. These include Microsoft Work IQ, RainFocus, Snowflake Cortex AI, Amazon Ads, Databricks Genie, Demandbase, and more, enabling CX Enterprise Coworker to act within well-known AI tools. 

To optimise the customer experience from start to finish, marketers can link the partner systems they already use without doing any integration work. They can then use a single request to extract data and take action across multiple systems. 

Global Systems Integrators (GSIs) such as Accenture, Capgemini, Cognizant, Deloitte Digital, EY, IBM, Infosys, PwC, and TCS employ CX Enterprise Coworkers’ agentic solutions and apply them immediately to their respective industries. GSIs plug their tools into Adobe CX Enterprise Coworker to link Adobe with wider corporate tech stacks, smooth out customer workflows, and turn AI tests into real business results.

Agencies such as Dentsu, Havas, Omnicom, Publicis, Stagwell and WPP are also personalising CX Enterprise Coworker with proprietary IP, agents, tools and industry expertise to deliver personalised customer experiences directly into agentic customer experiences for joint clients.