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Ryanair is Using AI-Generated Videos for Staff Training & Passenger Updates
Ryanair is Using AI-Generated Videos for Staff Training & Passenger Updates

Ryanair is Using AI-Generated Videos for Staff Training & Passenger Updates

The European low-cost carrier is using Synthesia’s AI products to cut costs and speed up content production.

Published Updated

Key takeaways

  • Ryanair is utilising AI-generated videos to enhance staff training and provide passenger updates efficiently.
  • The airline has reduced the time for producing disruption videos by up to 90% using Synthesia's technology.
  • AI avatars are being employed for training approximately 1,300 engineers and 15,000 cabin crew across multiple languages.
  • The implementation of AI has resulted in significant cost savings, which Ryanair is reinvesting into further engineering training.
  • Ryanair is expanding its overall AI usage in operations, including a partnership with Google Cloud for enhanced services.
5 min

Ryanair is using AI-generated videos to train employees and send passenger disruption updates, cutting the time needed to produce the latter by up to 90%, according to AI video company Synthesia.

The airline previously took at least an hour to produce a single disruption video, which required filming, editing, and exporting. Localising the videos could take longer because Ryanair often needed employees who could record versions in different languages.

Ryanair now uses Synthesia’s AI avatars and reusable templates to turn scripts into videos. When a disruption occurs, staff can update the relevant information, generate a video and send it to affected passengers through the Ryanair app. The same update can be produced in every European language. The airline is also using AI avatars for employee training. 

Ryanair trains about 1,300 of its 3,000 engineers across 13 European bases each year. Instead of repeatedly flying instructors between locations, it can record an instructor once and use their digital avatar to deliver the training. Synthesia said the shift has produced six-figure savings for Ryanair, which the airline has reinvested in additional engineering training. 

The technology has also been extended to 15,000 cabin crew and 22,000 ground agents, with training and operational procedures delivered in 20 languages.

“With Synthesia, we deliver translated, targeted messages in minutes,” said Ellen Drumm, Ryanair’s Customer Service Communications Manager.

The AI video deployment comes as Ryanair expands its use of AI across core operations. 

Earlier this month, the airline announced a five-year partnership with Google Cloud to deploy Google Workspace and Gemini Enterprise to 35,000 employees. Ryanair plans to use Gemini Enterprise to automate decision-making, optimise flight-crew logistics and build custom AI agents.

The partnership will also bring Google DeepMind models including AlphaEvolve and WeatherNext into fleet operations and maintenance scheduling. 

It follows Ryanair’s decision in July to extend its AWS partnership for another five years, with AWS technologies including Bedrock and Bedrock AgentCore supporting areas such as the airline’s website, fleet scheduling, pilot workflows and employee applications.

Ryanair carried 208.4 million passengers in its financial year ended March 2026 and had 647 aircraft at the end of the period. The airline aims to carry more than 300 million passengers annually by 2034.

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