SaaS Company MoEngage Acquires San Francisco-based Aampe In Cash-Only Deal

Bengaluru-based customer engagement SaaS company MoEngage has acquired the San Francisco-based AI startup Aampe in a cash-only transaction, integrating Aampe’s AI decision-making technology into its platform to enhance its personalised marketing features. The company has not disclosed the transaction value.

With this acquisition, Aampe’s founding members, Paul Meinshausen, Schaun Wheeler, and Sami Abboud, will join MoEngage to spearhead its agentic decisioning projects. Aampe will continue to serve its current clients while leveraging the enhanced engineering, data science, and customer support resources MoEngage offers.

Aampe’s agents are actively employed by prominent consumer brands such as Grab, Swiggy, ZenBusiness, and Taxfix. The platform operates hundreds of millions of dedicated AI agents at scale and handles over 200 billion decisions each week.

“We built Aampe on one conviction: one agent per user, not one model per segment,” Paul Meinshausen, Co-Founder and CEO, Aampe, said in a statement. “A per-user agent builds a persistent and continuously evolving understanding of each individual customer, their rhythm, their content preferences, and what actually moves them to act. MoEngage gives us the infrastructure, channel depth, and customer relationships to make that the default for every brand, not the exception.”

This acquisition enables what MoEngage describes as a 'Start Anywhere' strategy, the company said. B2C brands can integrate Aampe’s per-user agents into their existing customer engagement or marketing automation systems, and MoEngage clients will receive Aampe’s services directly, requiring no changes on their end. In both cases, agentic decision-making at the individual level becomes available for every brand.

Moreover, it brings together the AI Labs of both companies under a unified goal of developing the next generation of agentic marketing, providing Aampe’s research team with the context needed at production scale across MoEngage’s worldwide customer network to expedite the success of existing initiatives.

“Aampe has built something the rest of the market hasn’t cracked: a system that continuously optimises content, timing, channel, and frequency together at an individual level. What impressed me equally was the team behind the technology,” Raviteja Dodda, Co-Founder and CEO, MoEngage, added. 

MoEngage’s Merlin AI platform focuses on AI-driven marketing, while Aampe delivers tailored decision-making for top consumer brands. Agents customise messages for individuals based on timing and channel, with marketers setting the guidelines and agents ensuring transparency.