Amazon Web Services (AWS) announced at the AWS Summit in New York about their expansion plans for their fully managed foundation model service Amazon Bedrock. The latest foundation models of Cohere, Anthropic and Stability AI will be available on the platform. With Amazon Bedrock, customers can build and grow generative AI applications. They can access these models through an API without having to manage any technical capabilities. 

Amazon Bedrock is already being used by Coda, Lonely Planet, Ryanair, Showpad and Travelers for their businesses. The recent announcement emphasises on how Amazon Bedrock offers customer choices and flexibility in finding the right foundational model for their needs. 

A new, fully-managed capability called ‘Agents for Amazon Bedrock’ helps simplify processes for developers to create generative AI-based applications. Developers can set up these agents in a few simple steps, which then breaks down tasks and creates a plan without requiring manual coding. These agents connect company’s data through simple API and transform data into a machine readable format. 

AWS’ Chief Technologist Olivier Klein in an exclusive interview with AIM said that Amazon Bedrock makes it easy for people to take existing pre-trained models, fine-tune them within one’s virtual private Cloud so that “you are in control of what the model is doing.” The company is giving everyone access to all these capabilities via Bedrock. 

Amazon Continues to Win

Being a platform for foundation models, AWS is expanding its reach in a big way by bringing in significant players in the AI space. Anthropic Claude 2 will be available in addition to Cohere which is the newest player to be added onto the platform. Furthermore, exclusive launches are also being integrated onto the platform now. Stability AI announced their latest model Stable Diffusion XL 1.0 to be available on Amazon Bedrock for developers. 

Amazon is ultimately winning by bringing developers to pay to use the APIs and infrastructure. According to data from Grand View Research, Bedrock is estimated to reach a valuation of $110 billion by 2030. 

With big tech tie-ups happening in the space, the latest being Meta- Microsoft with Llama-2, Amazon’s race in Generative AI is a different route, one of bringing all all open source platforms to one place. Considering how OpenAI is also planning to come up with an app store-like marketplace for AI models, Amazon’s first-mover advantage has already placed them in the forefront.