Since the discovery and emergence of computers, we know that they lack thought capacities. That is something where human mind surpasses computing technologies. However, the present times narrate a different story. Computers might not possess cognitive abilities, but they are capable of executing operations which completely rely on human perceptions.
Whether it is business security, critical processes or customer experiences, it is possible to utilize the power of automation. From handwriting recognition, face identification and behavioral pattern determination to any task requiring cognitive skills, computers are capable of delivering the right solutions.
Defining cognitive technology
With that brief introduction, we arrive at describing cognitive technologies. What we aim at enumerating in the article is the amalgamation of human cognitive intelligence and computing power, yielding a brand new tech innovation. Well, the name of this innovation is cognitive technology, and it is creating wonders for numerous industrial sectors across the globe.
Let us get down to deriving a working definition of cognitive technology. The term ‘cognitive technology’ refers to the ability of a machine (precisely computers), to facilitate interactions with humans, by utilizing unstructured or structured data. The process also involves the application of self-learning or machine learning models for predicting outcomes beforehand.
Breaking it further into three segments as the definition progresses:
Interaction with Humans
Humans are enabled to interact with machines and provide inputs in various forms - be it text, images, voice or a combination of any two or all three of them. The inputs can be received, recorded and processed by the machines and this interaction can be reciprocated with the outputs in various forms.
Utilizing structured and unstructured data
Structured data is organized and restricted in context of what is going to be stored and how it is going to be stored. On the other hand, the unstructured data can be in any form and is unrestricted. It can be in any form - be it audios and videos. It is speculated that almost 80 to 90 percent of data in any said organization is usually unstructured and has an extremely high potential value.
Connecting this further with Internet of Things brings us the future of the cognitive technology. But first, what is Internet of things? We all know what is internet - that is a network of networks of computers. Proceeding further, The Internet of things would network of networks of things! And the set of things would include any appliance or anything else that has the option to be switched off and on.
So while the system has the structured and unstructured data which is subjected to the internet of things - you get a utopian world where all the things are connected and are interacting with each other. That is, we have three kind of relationships or interactions happening:
- Between people and people (Which has been happening since ever through various mediums)
- Between things and people (Which we have mastered to quite an extent but still has a brilliant future)
- Between things and things (Which is the next big thing which is going to happen)
While the interaction between things and people will enhance (We will see how in our subsequent blogs), we will also have things interacting to each other, which further brings to the concept of artificial intelligence and the third component of the definition.
Self-Learning and Machine learning
Before delving into its depths, let us first describe what Artificial Intelligence (AI) is. It is a way for machines to develop intelligence. Although, the definition of the term ‘intelligence’ is debated over, it is recommended that we consider it as taking the best decision depending on the scenario. It was first introduced by Alan Turing, who used a method called Turing Test to find out if a machine could be called intelligent. And since then, the field has seen tremendous growth and innovation.
One thing to note here is that what seems easy for a person, like vision, speech recognition, and other involuntary tasks are actually difficult for machines to implement, and the difficult seeming tasks for humans like calculations, can be quite easy for machines. While things will interact with people and with other things, they would also be utilizing structured and unstructured data for learning and decision making which is in fact is the whole concept of AI. And Cognitive Technology is nothing but an outcome of Artificial Intelligence. Since cognitive technologies includes all such tasks that humans do everyday like vision, learning, planning, speech recognition and so on, so it is highly dependent on AI for its existence and implementation.
Imagine you have the habit of grabbing a cup of coffee right after you reach back home from work. Now what if, your car tells your coffee machine to prepare a coffee right when you are about to reach!
Cognitive technology: The why’s and how’s
Cognitive technology has successfully met the demands of each of these sectors. And it is here that we need to find out how. Business analysts and thought leaders classify cognitive technology applications into three broad categories, namely process, product, and insight.
- Process cognitive: As the term suggests, process applications aim to integrate themselves into the organizational workflow. In this case, cognitive technologies get embedded within existing business operations, thus automating or improving operations.
- Product cognitive: Product cognitive refers to the integration of the technology into a specific product or service, thus ensuring unparalleled end benefits for customers.
- Insight applications: Other than processes and products, businesses also have insights. Cognitive technology finds application in the identification, assessment and evaluation of these technologies resulting in strategic and decisive business moves.
Why is it important?
Technical innovations prepared the grounds for rapid innovations in this sector. The emergence of natural language processing, ML or machine learning as well as speech recognition systems, takes computational operations to unsurpassed heights.
To be precise, cognitive technology empowers the IT infrastructure of an enterprise. As the result, business organizations are better equipped to make cost cut-downs by ensuring increased productivity and enhanced operational speed.
According to the prevailing market trends, the power of cognitive and artificial intelligence will take-off towards unsurpassed excellence in the next 5 years, only if users know the art of incorporating it. In-depth knowledge and acquired expertise will create a win-win situation whereas half-hearted efforts and incomplete knowledge will bring about doomsday.
Take a look at the following points for a brief outline of the significance, use and implementation of cognitive technologies by some organizations:
A unique example of cognitive technology implementation into product offerings is Netflix. It is a movie rental service for movies and TV Series online. As any online platform, it suggests users more stuff to watch. Now if, the users’ interest can be predicted and the suggested content is in accordance with the interest, it hits the bull’s eye.
What is done: Machine learning is used to understand what kind of content a user would like based upon his/her past experiences. Accordingly, more content could be predicted and is suggested to users. This movie rental service on the virtual platform features a recommendation option that utilizes machine learning to predict customer preference
What is achieved: Since there is a synch between what user is expecting and what is being suggested, the users end up watching the recommended or suggested content. The impact of this particular feature is undeniable, as it accounts for almost 75% of Netflix’s usage now.
Another brilliant example is of IBM Healthcare where they are using huge amount of data which is spread across large populations and are deducing conclusions and results which can be further utilized to improvize the working efficiency and counter-strike the issues faced by the organizations.. They are working with various global medical institutes and hospitals and the results are indeed impeccable. One of them is a busy hospital which is delivering around 5000 babies, hosting 23,000 surgical operations, more than 588 open heart surgeries and around 70 kidney transplant per year.
What is done: At such busy hospital, readmission of patients creates a crunch of resources and the patients who might be needing more attention are not attended or are attended but late because of readmissions. The idea was to about reduce the number of readmissions in the hospital for chronic disorders. Started with COPD, IBM healthcare made a predictive model for the risk of readmissions so that intervention could be done at the right time
What is achieved: The accuracy of prediction is 85 percent and the readmissions are reduced significantly. Owing to reduced readmissions, the limited resources of the hospital are best utilized for the patients who needed them most.
These examples are only a glimpse of what cognitive technology has in store for us and in our successive blogs, we would explore the possibilities that the cognitive world promises!
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Shailendra is a Partner and Asia Distribution Leader for IBM Analytics based out of Sydney. Over the past 23 years, Shailendra has had experience in Business and Customer Analytics across Europe & the United Kingdom and in the Australian market place. Shailendra has expertise in building and optimising analytical processes; built upon his extensive knowledge of data driven strategies for revenue growth, operational improvements, productivity gains, cost reduction, marketing and customer behaviour management. His key mission is to make money out of data in the distribution sector which includes retail, CPG, travel and transportation sectors.