Earlier this year, in May, Adobe announced the integration of Firefly into the beta Photoshop app with Generative Fill, for users to edit their content non-destructively, using text prompts. From today onwards, these features will support text prompts in 100+ languages. The design company has also announced its users to stay tuned since more Photoshop feature updates are coming this fall.
The software company is also adding more features with Generative Expand. The workflow lets users expand and resize any images. After clicking “Generate” the new white space is filled with AI generated content that naturally blends with the existing image.
Before (L) and after (R) using Generative Expand Image: Terry White
Since the Firefly announcement, over 900 million images have been generated using the software. Meanwhile, Adobe released several updates as well as partnered with companies like IBM, Google and NVIDIA to unlock their AI generation capabilities. In June, Adobe introduced Firefly, powered by NVIDIA's Picasso suite of generative AI models to its Adobe Express platform. Upon its launch, Adobe Firefly faced significant criticism for lagging behind its competitors, namely Midjourney and Stable Diffusion.
Adobe's generated images have a distinctive advantage - they are devoid of copyright issues. As the models are trained on Adobe Stock's collection of licensed images, ensuring complete compliance with copyright regulations.
Moreover, Adobe Express also boasts seamless integration with other applications within Adobe's ecosystem. Users can work with software like Photoshop, Illustrator, Acrobat, and Premiere Pro. Additionally, the platform offers free access to over 22,000 fonts through Adobe TypeKit, further empowering users with design options.
While Adobe's efforts appear to put it in the dominant position, competitors can still outperform the company in certain aspects. With more upcoming announcements on the way, the dynamic AI landscape will only further evolve as the market responds to Adobe’s updates.
Read more: Canva Can’t Keep Up With Adobe Anymore
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