- Published on October 17, 2025
- In Global Tech
How Publicis Sapient Is Rebuilding Software Development Around AI Context
Slingshot unifies software development with AI-driven context, enabling seamless collaboration and automation across enterprise teams.
Image by Nalini Nirad
- By Ankush Das
When most companies were still learning how to log on, Publicis Sapient was helping enterprises step into the web age. Three decades later, the company is once again working towards leading another transition, this time from digital to an AI-driven transformation.
“Back in the early 1990s, the company was set up to help enterprises adopt the internet,” said Rakesh Ravuri, CTO & SVP - engineering at Publicis Sapient, in an exclusive conversation with AIM.
Now, the company is attempting to rewrite that legacy with a $100 million self-disruption initiative, one designed to use AI not just as a tool, but as a co-creator across industries.
From Media to Machine Intelligence
When ChatGPT ignited the generative AI race, Publicis saw the writing on the wall. The group had alr
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Ankush Das
I am a tech aficionado and a computer science graduate with a keen interest in AI, Coding, Open Source, Global SaaS, and Cloud. Have a tip? Reach out to ankush.das@aimmediahouse.com
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