Here’s everything Google announced around analytics at its I/O event

Source: Google
Source: Google

Google held its annual software conference I/O2016, in San Francisco between 18-20th May. Over 7,000 developers at Shoreline Amphitheatre, and with millions of other viewers on the I/O live stream around the world

We decided to dig deeper into everything Google announced around analytics/ machine learning/ artificial intelligence at the event.

Launch of Firebase analytics

Probably the biggest announcement for analytics professionals is the launch of Firebase analytics. In 2014, Google acquired Firebase, a unified app platform for Android, iOS and mobile web development. Since then Google developers worked tirelessly to expand the feature sets and offerings, improve overall quality within Firebase.

AIM Daily XO

Join our editors every weekday evening as they steer you through the most significant news of the day, introduce you to fresh perspectives, and provide unexpected moments of joy
Your newsletter subscriptions are subject to AIM Privacy Policy and Terms and Conditions.

One of the offering is Firebase analytics – think of google analytics for mobile. And just like google analytics, its free for unlimited usage. Though, Google analytics would continue to support mobile app analytics, its evident that Google has plans to make Firebase analytics the de facto tool for mobile analytics.


Download our Mobile App



Machine learning & art

Though not an announcement, Google showcased how some of its engineers are using machine learning towards manipulating (even generating) artworks. An invigorating session, there is no doubt that analytics/ machine learning are bound to impact almost all parts of our life, even art.

Tensor Processing Units

Last year Google launched tensorflow, an api for machine learning. Google is pushing its cloud platform, given it is still much behind its competitors (amazon, Microsoft) in this area. Google announced its own chip called Tensor Processing Units which would have tensorflow capabilities embedded into it and available to anyone using Googl’s Cloud Platform. These TPU’s are already powering google search and google streetview.

Artificial Intelligence embedded in Google Assistant

Artificial intelligence is the flavor of the season. All technology giants want to have a piece of this pie and Google is not left behind. With the launch of Google Assistant, Google wants to change the way we interact with not just Google but the way we surf Internet.

Using artificial intelligence and Google’s search history, Google wants to be your personal assistant. Though Apple Siri has a first mover’s advantage in this area, Siri has its own issues. And then Facebook has M, a chat-bot, Amazon has the Echo, Microsoft has Cortana. Lets see how this heated market shape up in coming days.

 

The most interesting fact is that besides the above specific announcements, machine learning was almost omnipresent. There were flavors of analytics present in almost all announcements. Take for example, the new messaging app Allo, would learn from users’ past messaging history and suggest the next message contextually.

Sign up for The Deep Learning Podcast

by Vijayalakshmi Anandan

The Deep Learning Curve is a technology-based podcast hosted by Vijayalakshmi Anandan - Video Presenter and Podcaster at Analytics India Magazine. This podcast is the narrator's journey of curiosity and discovery in the world of technology.

Bhasker Gupta
Bhasker is a techie turned media entrepreneur. Bhasker started AIM in 2012, out of a desire to speak about emerging technologies and their commercial, social and cultural impact. Earlier, Bhasker worked as Vice President at Goldman Sachs. He is a B.Tech from the Indian Institute of Technology, Varanasi and an MBA from the Indian Institute of Management, Lucknow.

Our Upcoming Events

24th Mar, 2023 | Webinar
Women-in-Tech: Are you ready for the Techade

27-28th Apr, 2023 I Bangalore
Data Engineering Summit (DES) 2023

23 Jun, 2023 | Bangalore
MachineCon India 2023 [AI100 Awards]

21 Jul, 2023 | New York
MachineCon USA 2023 [AI100 Awards]

3 Ways to Join our Community

Telegram group

Discover special offers, top stories, upcoming events, and more.

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Subscribe to our Daily newsletter

Get our daily awesome stories & videos in your inbox
MOST POPULAR

Council Post: Evolution of Data Science: Skillset, Toolset, and Mindset

In my opinion, there will be considerable disorder and disarray in the near future concerning the emerging fields of data and analytics. The proliferation of platforms such as ChatGPT or Bard has generated a lot of buzz. While some users are enthusiastic about the potential benefits of generative AI and its extensive use in business and daily life, others have raised concerns regarding the accuracy, ethics, and related issues.