For this week’s startup feature, Analytics India Magazine spoke to Kavita Shenoy – Founder & CEO of Voiro to understand how the Bangalore-based startup is leveraging emerging technologies to bring automation and intelligence to leading media organisations across the world.
Founded in 2014 by Kavita Shenoy and Anand Gopal, Voiro is a SaaS-based media technology company. More specifically, Voiro is a category-creating data technology company that empowers media organisations to make data-driven business decisions.
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According to Shenoy, the product suite of Voiro is created with the vision of making media companies data-first. It is built to tackle the complex world of multiple revenue channels and provide the best data security and protection, critical for a data-driven, content-centric industry.
Shenoy said, “We engineer innovative products to track, report as well as translate all data that contribute to the revenue. The company’s solution is a strategic amalgam of a microservices and Application Program Interface (API) stack which solves for Enterprise Customers in Media, OTT and E-commerce. The Phoenix UI is being designed for power users, the data-hungry mavericks and is a truly simplified experience that empowers data-driven decisions.”
With plenty of data collected every minute from various avenues, the company’s technology helps other organisations and publishers analyse their revenue streams and have a single view of their revenue horizon. At present, the company is also in the process of creating NPS and micro surveys for each customer and a concerted, comprehensive communication strategy to keep the customer glued.
What’s The Differentiator
Shenoy stated, “Monetising Content is key to revenue growth in digital advertising, OTT and ecommerce. Our customers, broadly speaking, have three main challenges – market challenges, technology challenges and data challenges. Market challenges include a lack of historical and real-time analytics on ad revenue and content ROI. Technology challenges involve the complexity of ad-tech, issues of tech stacks being fragmented and workflows being disparate and lack of domain experts to manage events like live sports. Lastly, there are data challenges which include a lack of business intelligence from terabytes of data across multiple teams and no ready reckoners specific to media such as optimisers, predictive analytics and revenue reconciliation.”
She added, “Voiro’s solution is a strategic blend of a microservices and Application Program Interface stack that solves for various customers in media, OTT as well as ecommerce. Our product suite blends the capabilities of revenue reconciliation, CRM, deep analytics and insights. Voiro falls into Ad-Tech Marketing Analytics and CRM verticals, which makes us unique as well as gives us the potential to play in quite a few spaces.”
Core Tech Sack
The company uses the following tools –
For cloud computing:
- Microsoft Azure
- Stack included Apache
- Django Python Web Framework
For Big Data:
The company has already raised ₹2.5 crores in a pre-Series A round from crowdfunding platform 1Crowd’s investor community and angel fund.
Talking about competitors, Shenoy said global ad tech platforms, CRM giants and other analytics and tech companies in the space of revenue optimisation, automation, and revenue reconciliation are considered as potential competitors.
“Voiro is set to take on the global stage – with the market turning strongly towards their value proposition and is excited to push ahead to convert global opportunities, invest strongly in data engineering and build a world-class SaaS product from India for media organizations around the globe,” said Shenoy on a concluding note.