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What can Tableau teach us about product marketing?

Image by NEW YORK, NY – MAY 17: CEO and Co-founder Christian Chabot of Tableau Software celebrates their IPO and rings the opening bell at the New York Stock Exchange on May 17, 2013 in New York City. (Photo by Ben Hider/NYSE Euronext)
With more than one billion views, over 300,000 people using Tableau Public and 50000 customers-- Tableau, undoubtedly is a leading data visualization tools in the market today. Even more so, later in the month of March, there were news of Jaguar Land Rover doubling the use of Tableau from just 200 unique users to more than 540 in a span of six months. Clive Benford, senior analytics programme manager at Jaguar Land Rover was reportedly recorded as saying at the Gartner Data and Analytics Summ
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Picture of Srishti Deoras
Srishti Deoras
Srishti currently works as Associate Editor at Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.
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