AI Rocks Philippines BPO Industry – All Set To Lose The Voice Touch
Now the raging debate has reached the parliamentary halls of Philippines, which is reeling from massive layoffs in the thriving BPO industry due to the rise of AI and robotics. With companies rushing to safeguard their economic interests by investing in automation, the country is now grappling with policies to ease the transition to higher value chain, upskilling the workforce in coding and analytics and developing new knowledge areas in engineering. The Philippines Government is reportedly rattled by a paper by International Labour Organization that states that 49 percent of Philippine employment risks automation in a few decades. Philippines is one of the top voice-based Business Process Outsourcing (BPO) countries in the world and replaced India to capture the number #1 spot back in 2011. According to PwC, BPOs and Shared Service Centers haven’t just sprung up in the National Capital Region but also reached other regions such as Visayas and Mindanao. The BPO industry in Philippines employs more than 1.3 million, out of which more than 900,000 work in call centers. However, the race for automation has slowed the growth down to 9 per cent till 2022, revealed Rey Untal, president and chief executive officer of the Information Technology and Business Process Association of the Philippines (IBPAP) earlier this year. Untal added that AI will potentially displace 40,000 to 50,000 "low-skilled" or process-driven BPO jobs in the next five years. Another doomsday prediction estimates that 1.3 million Filipinos in the BPO sector will be displaced over the next two years by AI specifically being developed for BPOs. As a sign of these troubled times, IBM Philippines exited the voice market early in 2013 as demand from other international clients slow down.Did The Missed Software Revolution Bring In Early AI Doom?
Today the country is facing a potential AI and its readiness to battle the onslaught of automation is questioned by stakeholders and Filipino workers itself. Known for its considerable talent source, business-friendly environment, language fluency and investment initiatives the country lacked a high level of expertise in engineering, IT and sciences.
- With the fast-growing tech sector demanding new skills in data and analytics, mobile app development the country is struggling to fill gaps in these areas
- There is a pronounced lack of technopreneurship and brain drain only makes the situation worse
- The country is a top outsourcing destination for on-voice BPO services but failed to upskill workforce in ITES, KPO and other IT services
- The education system, colleges and universities which falls under the Commission on Higher Education are not focusing on imparting the right skills
- Out of a population of more than 100 million people, the country has only a handful of AI-savvy engineers
Why Philippines Enterprises Are Embracing Automation
According to Angelo L Basuan, Consulting Senior Manager at PwC Philippines, Robotics Process Automation (RPA) has taken the Philippines market by storm and the adoption by companies is part of the global move to become a digitally-enabled enterprise. While on one hand RPA is fueling job losses, it is boosting growth and productivity. Citing results from a project where selected processes from HR, Finance & Accounting and Marketing were automated, Basuan revealed the outcome was mind-blowing.The company saw tangible benefits in the form of:
- ROI of 200% over five-year
- Reduced processing turn-around time up to 40%
- An error rate from 0% to 0.05% besides greater compliance and control.


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