India’s leading social networking service Koo has opened its doors for brands to advertise to over a 10-million monthly user base on their platform. The multi-lingual platform, co-founded by Mayank Bidawatka in 2019, was valued at over $100 million in May 2021.
Announcing the same on a LinkedIn post on Sunday, Aprameya Radhakrishna, CEO said, “We've just opened up opportunities for brands to advertise on Koo. If any of you want to reach out to a 10 mn MaU audience where:
1. The most famous, influential people of India talk
2. Where real India shares their thoughts in languages everyday,
Ping me!” (sic)
According to data from Meta Ad Library, Koo was considered to be one of Meta’s largest Indian advertisers, spending around ₹8,674,719. It included other brands such as Sadhguru and Voot Select, with Koo using social media platforms for brands to be heard.
Recently, Koo partnered with IIT- Delhi to bring awareness to air pollution, along with measures to build a cleaner environment in the country.
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