Dr Arbinder Singal

For Dr Arbinder Singal, the challenge lay in chronic disease management. Conditions such as diabetes, obesity, and metabolic disorders require sustained lifestyle interventions, yet traditional care models often struggle with long-term patient adherence. This gap led to the creation of Fitterfly, a digital therapeutics platform that uses AI to personalise care journeys.

By combining medical expertise with data from continuous glucose monitors, coaching systems, and behavioural nudges, Fitterfly brings clinical care into patients’ daily lives.

His story reflects a broader shift from episodic hospital visits to continuous digital care.