Amitabh Bachchan

Apart from being a legendary actor, Amitabh Bachchan has actively advocated for the ethical use of artificial intelligence in the creative industry. In recent years, he has expressed concerns about AI-driven technologies such as face mapping and digital cloning, warning against their misuse without consent.

Speaking at public forums, including the Symbiosis Film Festival, he emphasised the need for strong regulations to protect artists’ rights in the age of AI. In 2023, Bachchan partnered with generative AI platform Ikonz, allowing fans to interact with his virtual avatar. The digital representation of the actor enabled customer engagement via an interactive ‘AI Bachchan’ interface—a pioneering example of merging celebrity and AI-driven customer experience.

He has also reflected on how AI is impacting music and film, calling it both “fascinating” and “frightening”. While hosting Kaun Banega Crorepati, Bachchan even showcased AI-generated fan art, acknowledging its creative potential while highlighting concerns about its authenticity. While he is not an AI technologist, Bachchan’s engagement, through public dialogue and AI-powered media avatars, positions him as a cultural figure helping shape India’s ethical and experiential understanding of AI technology.