Ritwika Chowdhury

Ritwika Chowdhury is the driving force behind Unscript.ai, which the company claims is the world’s first AI creative video agent. Her platform empowers brands, from D2C and BFSI to marketing agencies, to generate studio-quality videos in under two minutes using only a product link and a brief. Whether it’s a PDP lifestyle shoot, an influencer-style UGC video, or a performance ad, Unscript replaces complex shoots and editing with a straightforward AI workflow.

It automates everything: scripting, visuals, AI avatars, audio, transitions and subtitles, drastically reducing time and cost while preserving creative control. Under Chowdhury’s leadership, Unscript has partnered with over 100 brands globally, delivering personalised videos that drive engagement and conversion. The technology has outperformed competitors like Google Vlogger and OpenAI’s Sora by converting a single image into a fully expressive video, with lifelike movements, voice and emotion.

An alumnus of IIT Kharagpur with a strong foundation in generative AI research and patents, she combines deep technical expertise with a product vision. Thanks to her innovation, Unscript is transforming video marketing with scalable, ethical AI workflows that let creativity soar in minutes.