Shankar Maruwada

Shankar Maruwada is a leader whose three decades of experience span corporate, entrepreneurial, government and development sectors, each of which has deepened his ability to design for digital transformation at scale, with ecosystems, and for societal value.

He began his career at Procter & Gamble, where he honed skills in brand marketing, consumer behaviour, and strategy. He then co-founded Marketics, India’s first successful data analytics startup. He then joined the founding team at UIDAI, led by Nandan Nilekani, where he oversaw marketing and data analytics and coined the now-iconic name ‘Aadhaar’.

Currently, at the EkStep Foundation, he works on digital transformation for a billion people across various sectors, from education to agriculture, and from learning to earning. EkStep works at the intersection of Digital Public Infrastructure (DPI), AI and open networks.

An alumnus of IIT Kharagpur and IIM Ahmedabad, what sets Maruwada apart is his commitment and ability to build for billions with scalable public digital platforms that bridge sectors and stakeholders.