Kady Srinivasan

Kady Srinivasan is Chief Marketing Officer at Freshworks, where she leads the company’s global marketing strategy across product-led growth and enterprise sales. With more than 15 years of experience in marketing, revenue growth, and go-to-market leadership, she has built a track record of scaling businesses and driving growth across high-growth technology companies.

Prior to joining Freshworks, Srinivasan held senior leadership roles at several technology firms. At Lightspeed Commerce, she helped double market share, improve marketing efficiency, and contribute to sustained revenue growth. She also served as Senior Vice President and Global Head of Marketing at Klaviyo, Chief Revenue Officer at Owlet, and held leadership positions at You.com, where she worked on scaling growth and improving customer acquisition efficiency. 

In addition, she serves as a Venture Advisor at Relay Ventures, supporting startups working in artificial intelligence and emerging technologies.

At Freshworks, Srinivasan is helping drive the company’s AI-era transformation by advancing the use of AI across marketing functions. She advocates for what she describes as a model where marketers “orchestrate humans and AI into one GTM organism”, bringing together parallel and interconnected workflows to drive compounding outcomes. Her work focuses on improving marketing efficiency and enabling production-scale deployment of AI agents, helping strengthen business performance and accelerate AI adoption within the organisation.