Maruti Suzuki India has picked up 12.09 percent stake in Sociograph Solutions Pvt Ltd (SSPL) for INR 2 crore. "The investment would help MSI strengthen its offering to customers by creating a customised sales experiences on the web, virtual reality and augmented reality,” Maruti said in a regulatory filing.
Ananthakrishnan Gopal, Ashok Balasundaram and Sriram P H founded SSPL in 2016. The Bengaluru-based visual AI platform helps brands create interactive and immersive sales experiences for enterprises. “AI is beneficial to the industry in applying insight gained over millions of purchases across the spectrum into creating design strategies that would increase key KPIs for the products,” Dr AnanthaKrishnan Gopal, co-founder & CTO, has said.
The company works with brands transitioning from offline first to digital-first by creating digital twins online powered by virtual avatars. Sociograph’s AI platform DaveAI assists enterprises manage their sales processes efficiently and augment customers' product discovery experience. DaveAI helps enterprises enhance conversion rates, optimise product mix and elevate the buyer experience by creating experiences on kiosks, tab, 3D/AR/VR.
DaveAI's flexible data model leverages siloed data across the enterprise to learn unique customer journeys to design the next best interaction for brands.
The deal is expected to close in June.
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