Max Bupa recently announced its partnership with GOQi, a leading fitness technology player and Swiss Re, a leading global reinsurer. Through this partnership, the firm will be able to establish a health and wellness ecosystem within the country, besides furnishing unique health and wellness offerings.
Through this alliance, Max Bupa will be able to leverage GOQii’s personalized wellness engine, which is integrated with solutions such as health coaching and health management tools. Swiss Re will help the organization by creating relevant products and expertise for constructing future risk assessment models.
GOQii responds to consumer insights with the help of technology innovations to offer fitness products and services which blend seamlessly in a consumer’s lifestyle. Vishal Gondal, Founder & CEO, GOQii remarks, “We have partnered with Max Bupa to complement our offerings around pre-emptive healthcare and wellness. The firm is known for its differentiated and comprehensive health offerings.”
The partnership has been fueled by the recent developments around health insurance guidelines, and IRDAI is stressing on a transition from ‘illness to wellness’. Customers will be able to easily secure their health, and lead healthier lives, subjected to relevant regulatory approvals. “GOQii, with its rich expertise in the digital wellness space, furnishes an ideal platform that will help us penetrate deeper into this segment and serve the large uninsured population in the country,” comments Ashish Mehrotra, MD & CEO, Max Bupa. The uptake of health insurance among customers has increased drastically within the last couple of years.
A significant percentage of customers today stay digitally influenced, which will again see a steep rise by 2020. Hence, it become pertinent to sty engaged with the digitally savvy customers. “Our strategic tie up with GOQii and Swiss Re will enable us contextualize conversations with our existing customers on the web. Besides, it will help us in personalizing our products and web offerings,” remarks Anika Agarwal, SVP & Head-Marketing, Digital and Direct Sales, Max Bupa.
The comprehensive health insurance programme powered by technology will assist in reducing cost, besides allowing insurers to price their products better. With this partnership, Swiss Re will be able to tap into the opportunities that the digital healthcare ecosystem presents. “We are delighted to partner with Max Bupa and GOQii. The branch in India will focus on developing sustainable practices in health insurance,” explains Kalpana Sampat, CEO, Swiss Re India Branch.