Srishti currently works as Associate Editor for Analytics India Magazine.…
Personal assistant app and conventional commerce platform powered by a combination of machines and humans, Haptik launched a new version 5.0 of the app. This chat-based app help users perform daily tasks as well as facilitate multiple end-to-end transactions on a single platform.
With an aim to redefine the way people get their everyday tasks done, this personal assistant uses common chat tool as the underlying interface. Having partnered with leading players across various categories, it leverages technology to become a one-stop mobile commerce platform.
Haptik 5.0, which represents the culmination of learnings from over 2 million users is almost a relaunch that company has been working on for close to 6 months.
One of the key new features of Haptik 5.0 is the in-built SmartWallet that would allow users to complete commercial transactions with a single tap without having to leave the chat interface. The new version also features an expanded partner ecosystem of over 25 category-leading brands across segments to include Uber, Zomato, BookMyShow, Goibibo, Cleartrip and UrbanClap among others.
Haptik 5.0 also features ‘Genius Mode’, a feature powered by artificial intelligence that allows personalisation of services and offerings. The technology (which can be turned off by users) curates and recommends services and offerings based on the users’ personality and transaction history on the app.
Commenting on the launch of Haptik 5.0, Aakrit Vaish – CEO, Haptik said, “Conversational Commerce and Chatbots have been the trending topics for a better part of 2016 and we believe that it is all the more relevant for the Indian market which is very different when compared to other developed or emerging markets.”
“With Indians spending 75% of their time on smartphones on a text or chat interface, it has been our endeavour to improve that experience by leveraging technologies such as artificial intelligence and machine learning. Haptik 5.0 is a culmination of these elements which coupled with an ecosystem of category-leading service partners and a new built-in wallet will make it a one-of-its kind app in India”, he added.
Haptik processes requests for a wide range of services that includes travel bookings, movie tickets, cabs, restaurant reservation, repair services, and many other services. The app’s most popular feature is reminders, where users actually receive an automated call for day-to-day activities and chores.
All of these features have made Haptik the highest rated app in India as of December 2016, with an average rating of 4.55 on Google Play with over 75,000 reviews.
Key Highlights of Haptik 5.0
- Do More: Over 25 category-leading partners to offer a wide range of services
- Pay Instantly: New in-built SmartWallet
- Smarter: 85% transactions processed by bots
- Faster: Average response time has reduced to less than 20 seconds
- Genius mode: pre-empting and getting things done before people ask for it
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Srishti currently works as Associate Editor for Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.