January 7th, 2014, New Jersey
Today, Plumb5, the most comprehensive customer analytics platform, announced Ecommerce Connectors that enables online commerce businesses to identify deeper insights about their customers and accelerate conversions, saving time and money.
Plumb5 successfully demonstrated the two-step integration of a Magento store, to a Plumb5 account and announced similar connectors for MagentoGo, Shopify, BigCommerce, Volusion, Prestashop, Zencart, OS Commerce, BuildaBazaar and Octashop. Their next target is to make the connectors available at all marketplaces.
Pavan Kumar, Chief Marketing at Plumb5 said “With these connectors, Store marketers can run real-time conversion workflows and trigger personalized content. We have customers clocking 180% increase in lead to customer conversion and 80% increase in repeat conversion”
The connectors will make it possible for store marketers to monitor campaign spends, create customer segmentation based on behavior, display segment based messaging and setup conversion workflows. More information on features and integration steps is available at ecom.plumb5.com
Plumb5 CEO Vijay Chander said” Plumb5 for an ecommerce business is a profit case study. Reducing time to purchase and churn rate is a big value proposition for any business, which can be achieved using our connectors. Everything from campaign execution to report generation is configurable and is optimized for quick turn-around, which contributes to huge savings on time and effort”
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Pavan is a Marketing & Analytics professional with over 15 years of experience in the area of Digital Marketing Analytics, Social Media & Supply Chain Management. He has worked extensively in the domain of Advertising, IT services, Retail,Education, Airlines & Banking. Pavan has had the privilege of working with some distinguished leaders and companies in India, SAARC, GCC and North America Region. Based out of Bangalore, Pavan is currently involved with an exciting Real time Analytics and Marketing Startup – Decisive Analytical Solutions, which is all set to unveil the holy grail of Analytics & Marketing. Pavan Has a masters in Chemistry and Management.