Quikr, India’s No. 1 cross-category classifieds business is all set to strengthen it’s real-estate vertical “Quickr Homes” as it has made intelligent investments in three major platforms this year - analytics, search engines and mobile. Thus, leaving no stone unturned to emerge as the key player in real-estate.
QuikrHomes currently connects customers from over 1000 cities and towns across India. In fact, their previous investment in ‘Indian Realty Exchange’ (IRX), a mobile-first aggregator of real estate agents, was a move to step up long-term engagement with the broker community. Additionally, with ‘A N Virtual World Tech Ltd’, they aimed to provide 360-degree street views. Presently, A N Virtual World Tech Ltd, runs hyper-local search engine under WoNoBo.com, partly-owned by Indian geo-spatial technology company - Genesys International Corp.
With its latest acquisition, realtycompass, a real-estate analytics platform, Quickr is on it’s way to becoming the most informed and user friendly platform in the real-estate market. Manish Sinha, Head of Quickr homes commented that he sees immense value in realtycompass as it brings two-fold benefits of addressing the needs of both the customers and investors while also complementing Quikr Homes’ offerings as they continue to build an all-inclusive real-estate market.
Founded by Nimesh Bhandari, Sankara Srinivasan and Alok Mishra in 2013, Realtycompass lets it's users search & compare all the new real-estate projects in the city by providing builder ratings & detailed project analysis. Thus, helping consumers and investors in the decision making process.
Nimesh Bhandari, CEO, realtycompass said, “Our team has created a world class product and combined with the reach of Quikr, we aim to bring transparency across the real-estate market. We will continue to operate as a stand-alone portal and will focus on building real estate analytics products for both consumers and builders.”
However, Quikr will continue to invest and develop the realtycompass platform by adding project approvals, social sentiment analysis and user credit score among other features. Moreover, ratings and user recommendations on realtycompass are currently derived from 100+ data points about the projects and builders.
Talking about these strategic investments in Real Estate, Pranay Chulet, Founder and CEO, Quikr said, “Real Estate is a key category for us. We have been keenly developing some innovations that have the potential to reshape the market landscape. The acquisition of realtycompass will help us bring more such solutions to our users. We welcome the realtycompass team to the Quikr family.”
Even though, Analytics India agrees this merger will definitely prove to be advantageous for all as big data will help buy homes faster and more efficiently. However, it remains to be seen what new features will result in the merger of these creatives and how analytics will play it's role. Anyhow, this merger adds another feather to the hat of the ever-growing analytics industry!
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As the Content Strategist for Analytics India magazine, Apoorva takes care of editing & writing articles, covering analytics news, taking interviews and managing the social media marketing.