Runway is partnering with Getty Images to launch a new video model for enterprise customers, the company said in a blog post. This model will combine the power of Runway with Getty Images’ world-class fully licensed creative content library, providing a new way to bring ideas and stories to life through video in enterprise ready and safe ways.

The Runway <> Getty Images Model (RGM) is designed to serve as a foundational model, allowing companies to construct their custom models for video content generation. Runway’s enterprise clients will have the flexibility to fine-tune RGM using their exclusive datasets, empowering entities across various industries such as Hollywood studios, advertising, media, and broadcasting. 

This initiative aims to amplify creative capabilities, introducing innovative content workflows and facilitating the creation of tailored experiences aligned with enterprises’ styles, brand identities, and unique audience preferences.

“Runway’s collaboration with Getty Images takes our mission to empower creators with a new generation of AI tools to a new level of creative control and customization,” said Runway CEO and co-founder, Cristóbal Valenzuela. 

“We’re excited to work with Runway to help enterprises further creativity and exploration with AI in responsible ways,” said Grant Farhall, chief product officer at Getty Images. 

The application of RGM for custom model training is particularly pertinent to companies holding proprietary datasets. For those interested in delving deeper into this innovative collaboration and exploring its possibilities, further details and inquiries can be directed through the provided link.

The team-up also follows Runway’s recent improvements to its web-based AI tool, Gen-2, designed for creating videos.