Bangalore-based, Techstars funded company Spoonshot which leverages food science and artificial intelligence to predict consumer taste and food trends has acquired Hyderabad-based restaurant analytics startup Brisky. The financial details of the deal have not been disclosed.
“We have observed that the restaurant industry has always had a great desire to adopt new technologies and make data-driven decisions. However, they are not willing to put the effort of going through charts, deriving correlations and splicing data sets to get the insights. What they are looking for is someone to tell them what actions they should take,” said Rajesh Bhutada, CEO of Brisky, in an official statement.
Brisky collates customer engagement data from various touch points and acts as a virtual consultant for restaurants, suggesting actions to take, such as targeting the right set of guests for a particular offer/event, studying customer feedback and highlighting the grey areas that need improving to attract positive reviews, and recommending steps that restaurants should take in order to increase guest loyalty.
“The way Brisky has approached this problem has impressed all of us at Spoonshot. They have come up with such an intelligent product that truly helps restaurants and bars understand their customers, and quickly highlights the areas that need attention” said Kishan Vasani, CEO, Spoonshot Inc.
In a short period of time after completing the POC in July 2017, Brisky has more than 100 restaurant brands in India as their customers. With this acquisition, Spoonshot plans to leverage its taste prediction and food trends technology to further strengthen Brisky’s capabilities in providing insights to the restaurant industry across US and India.
Brisky was founded by Rajesh Bhutada and Jatin Bhatia in 2015 as a nightlife booking platform. They pivoted in 2017 to a restaurant analytics startup and raised an angel investment from the Spark10 accelerator, Atal Malviya, Vivek Nama, Suren Marumamula, Deepak Ambvani and Abhinav Mannepalli last year.
Spoonshot Inc. (formerly dishq) was founded by Sai Sreenivas Kodur (ex Zomato) and Kishan Vasani (ex Just Eat) in 2015. It is a taste AI company backed by prominent investors like TechStars and Arts Alliance.
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Prajakta is a Writer/Editor/Social Media diva. Lover of all that is 'quaint', her favourite things include dogs, Starbucks, butter popcorn, Jane Austen novels and neo-noir films. She has previously worked for HuffPost, CNN IBN, The Indian Express and Bose.