With TomTom launching its Touch fitness tracker in India, the country has got the first fitness tracker that combines body composition analysis (BCA) with steps, sleep and all day heart-rate tracking, right from the wrist.
In addition to Touch, the company has also announced the launch of TomTom Adventure GPS Outdoor watch and the TomTom Spark 3 GPS multisport fitness watches range in India.
TomTom Touch fitness tracker can measure the percentage of body fat and muscle mass with just one push of a button to answer the question- Is what I’m doing, doing anything for me? Body composition gives a user an advanced understanding of their fitness level and how it’s changing over time. Until now, this metric has been available with dedicated scales or expensive technology. The launch of TomTom Touch fitness tracker now makes BCA more accessible to a broader audience.
The Touch fitness tracker is designed to be worn 24-7 and includes everything you’d expect from the best fitness trackers available today- from tracking steps & sleep to all day heart-rate and the number of calories burned. It also comes equipped with a sports mode for running, cycling, or hitting the gym. Additionally, it lets you stay connected with smartphone notifications.
The TomTom Adventurer is the new GPS Outdoor Watch built to elevate outdoor activities with dedicated sports modes for hiking, trail running, skiing and snowboarding. It is equipped with a 24X7 activity tracker and comes with GPS tracking and route exploration.
Whereas TomTom Spark 3 GPS Multisport Fitness watch range comes equipped with Route Exploration that helps user easily explore new trails and find their way back. Additionally, every time a user hits the road, the GPS trace is displayed on the GPS Sports Watch allowing them to find their way back to the start. By combining the integrated compass and GPS information, anyone can run with the confidence of knowing which path to take and how to get back.
TomTom Touch will be exclusively available at Amazon.in while TomTom Adventurer and Spark 3 will be available at all leading e-tailers by mid December 2016.
Commenting on the launch, Andrew Cooper, Senior Vice President APAC, TomTom International BV said “With TomTom Touch fitness tracker you could see how your body composition changes over time to find out what works for you and understand how fit you are. Building on our years of experience in mapping and navigation, we are proud to also introduce path breaking Route Exploration technology in TomTom Adventurer Outdoor GPS watch and TomTom Spark 3 GPS fitness watches.”
“We are confident that the Indian consumers will find their perfect fitness companion with TomTom Sports,” he added.
“Obesity is considered the core of many diseases. With Body composition analysis right at your wrist, it will be a GREAT indicator of your overall wellbeing and knowing your body composition changes. Now with this innovation, we’re making technology more accessible to everyone. So will our focus on fitter India”, concluded Hitesh Ahuja, Country Manager, TomTom India.
With an aim to emphasize on the fitness segment globally, TomTom’s new division TomTom Sports would house all the fitness products from the company.
TomTom Touch would be available exclusively at Amazon.in at Rs. 13,999 while TomTom Adventure & TomTom Spark 3 would be available at all leading e-tailers by mid December 2016 at Rs. 25,999 and Rs. 13,999 respectively.
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Srishti currently works as Associate Editor at Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.