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Top 10 Social Media Analytics Companies in India


Top 10 Social Media Analytics Companies in India


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Social Media analytics is still in very nascent stages. Both the consumers as well as providers have till now been perplexed about how to best consume the gold mine of social chatter online.



Service providers have preferred the product route till now, mostly contained around social media monitoring and real time evaluation. For enterprises and end consumers, the transition from social media speaking to listening is just closing in.

Here we list down 10 social analytics companies in India that are making the most difference in whole ecosystem. The list is not in any particular order and we would keep this updated as the field evolves and new startup foray into this area.

Simplify360

simplify360

·       Website: http://www.simplify360.com

·       Company Size: 11-50 employees

·       Founded: 2009

Simplify360 is the leading Social Business Intelligence Company. Simplify360 facilitates Social Customer Service, Online Reputation Management, Real Time Market Intelligence and Social Media Performance Analytics, and is majorly used by Enterprises (CMO’s and CIO’s Office), BPO Companies and Digital Media Agencies.

The company has physical presence in India and US, and have partners in APAC and Europe. The product is sold in over 100 countries directly or through partners. Simplify360 is the fastest growing company in the industry and is invested by Amvensys Capital Group LLC, Atlanta, GA.

The company is advised by renowned Analytics Professionals like James Taylor, Author of the book – Smart Enough Systems- and CEO of Decision Management Solutions, and Anunay Gupta, Ex-VP Analytics Citibank and COO for Marketelligent.

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Germin8

Screen Shot 2014-06-08 at 2.56.34 pm

·       Website: http://www.germin8.com

·       Company Size: 51-200 employees

·       Founded: 2007

Germin8 is a Big Data analytics company headquartered in Mumbai. Germin8 is focused on building products for analysing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data.

Explic8 ™ is Germin8's stakeholder insights and engagement platform that collects and analyses conversations in real time from public sources and private sources, and converts them into industry-specific actionable insights and leads.

The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analysed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc. The product was launched in 2012 and is currently being used by over a 100 brands directly or through partner agencies.

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BlueOcean

·       Website: http://www.blueoceanmi.com

·       Company Size: 501-1000 employees

·       Founded: 2000

blueoceanBlueocean Market Intelligence offers a comprehensive and end-to-end social intelligence solution that effectively addresses business challenges and helps organizations gain a much-needed advantage. It enables organizations to monitor, track and measure social media effectiveness on various channels, and monitor the ROI of social media initiatives. Their digital scientist team has been able to move away from traditional KPI measurements on social, and deploy innovative and enhanced measurements to effectively measure true ROI and better understand the social landscape. They deliver through the integration of traditional research techniques, measurements and contextual mapping to provide comprehensive insights to solve intriguing business problems.

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Frrole

frrole_505_032314020453·       Website: http://www.frrole.com

·       Company Size: 1-10 employees

·       Founded: 2012

Frrole is a social intelligence startup with an ability to mine precise content and deep insights from Twitter data. Its media and brand focused offering built on top of this intelligence allows customers to identify in real-time what people, influencers and cities are talking about and integrate that content and derived insights directly into their products.

While most Social Analytics/Intelligence products provide results based on statistics and the first level of NLP, Frrole goes two levels deeper building semantic context for each topic and tying it up with information available in the general and historical data sets.

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Unmetric

unmetric

·       Website: http://www.unmetric.com

·       Company Size: 51-200 employees

·       Founded: 2011

For Fortune 500 companies, agencies and other large global brands that seek to more meaningfully engage with their target audiences, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well they and their competitors' content, campaigns, and top-line metrics perform in social media. Unmetric combines the power of human cognition and technology to track and analyze the online behavior of 18,000 brands segmented across 30 sectors for all major social networks. Unlike listening or publishing services, Unmetric is a seeing platform, providing global brands with data to analyze, benchmark and enhance their social media efforts.

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Infinite analytics

·       Website: http://www.infiniteanalytics.com/

·       Company Size: 1-10 employees

·       Founded: 2012

infinite analyticsInfinite Analytics is the most advanced big data & social data analytics company. Its flagship product - SocialGenomix, uses a consumer’s Social Data, along with NLP, Machine Learning, Semantic Technologies and Predictive Analytics to predict consumer behavior, personalize user experience and provide actionable insights to e-retailers.

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Thoughtbuzz

thoughtbuzz

·       Website: http://www.thoughtbuzz.net

·       Company Size: 11-50 employees

·       Founded: 2009

Acquired by “To The New” in 2013

ThoughtBuzz is a social media intelligence company. The web-based tool helps companies monitor and track online conversations. ThoughtBuzz offers a full-feature analytics service with unlimited access to billions of social media conversations, as well features such as automated sentiment and geo-demographics. ThoughtBuzz is ideal for in-depth research, historical analysis, and the preparation of value-added reports. It go beyond what companies offer today and use real-time information. Other features such as sentiment analysis, key themes, demographics, topic intentions are also available.

See Also

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Konnectsocial

·       Website: http://www.prudencesoftware.com

·       Company Size: 11-50 employees

·       Founded: 2010

konnectsocialKonnect Social is a search engine for forums, blogs, news and social media.

Understanding the unique needs and requirements of our users has always been paramount. We make every effort to listen to our customers and stay on top of trends of the industry.

Our experts are highly experienced and versatile enough to provide the best of the class solutions for any kind of business running at optimum performance levels and offer extensions to the functionality of your new edge business solution.We ensure that our technology solutions help you increase the effectiveness of your current IT infrastructure.

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Abzooba

abzooba

·       Website: http://www.abzooba.com

·       Company Size: 11-50 employees

·       Founded: 2010

Abzooba’s social media monitoring, analyses, and analytics platform uses sophisticated technologies such as Natural language processing, Domain specific ontologies and Machine learning based classification over Big Data to provide organizations with actionable intelligence and insights in real-time.

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Mavsocial

·       Website: http://www.mavsocial.com

MAVSOCIAL LOGOCompany Size: 11 - 50 employees

Founded: 2013

MavSocial is the leading Social Media Visual Content Management and Publishing Software that allows users to manage all digital assets and content requirements in one place. It is the flagship product of Maventus Group and the Company has partnered with Bigstock and Getty to provide more than 70 million Licensed Images. There are also features such as RSS Content Feeds, Campaign Management, Automatic Scheduling to Social Networks, Social Inbox, Dashboard and Engagement Reports. The Enterprise version offers internal collaboration features for clients and insightful data-driven reports.

MavSocial is ranked in the list of top 10 social enterprise applications in the world by the world’s leading business software review platform, G2 Crowd. The Software Development Center in Hyderabad is run by Mr. Navin Chandra and the Company has presence in Hong Kong and the US with worldwide partners. The product was launched in 2013 and is used by clients in over 150 countries across 50 sectors.



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  • Most of the companies are into social listening. The real juice is to get the detailed insights about consumers interaction on social media platforms which only happens with consent.

  • Dears,
    My name is Aidha Ba Mubiqel, working in mobily company Riyadh, K.S.A, looking for For Digital Analytics Tool, as our business requirement if any can suppliyes us please email me at (a.bamubiqel.ncbs@mobily.com.sa) soonly.

  • Wanna just add an information about the new analytical tool i.e. SocialClout, which
    according to me consist of a complete suite of tools that help Businesses to
    manage their social media marketing and monitoring initiatives. It Includes Monitoring, Listening, Engagement workflow, Social Media Analytics, Social Media lead generation and competitive analysis.

    I would ask you to visit http://www.socialclout.com and evaluate by trying out our 30 day free
    trial. Would appreciate your feedback. This tool would be a great asset to the marketing teams of small businesses because it is rich in feature and competitive in pricing.

    SocialClout recently won an award at 26th Qimpro Convention…

  • Thanks a lot for sharing the list. Appreciate! You might like to add VOZIQ to the list as well, you can go through http://www.voziq.com to know more.

    I lead the worldwide Research initiatives at VOZIQ. We
    use social media conversations as a source of intelligence and we help our
    customers to create business strategies (marketing, product, and sales) based
    on our unique 3C listening methodology – Customers, Competitors,
    and Competitors Customers. We help organizations monitor online conversations, integrate other customer data sources, analyze using predictive analytics, and operationalize their intelligence to make effective business decisions.

    Best Regards,

    Kalyan Banga
    Director, Global Market Research & Analytics
    Mobile: 571-3086947
    email: kbanga@voziq.com
    Web: http://www.voziq.com
    LinkedIn: http://linkedin.com/in/kalyanbanga

  • Abzooba is one of the companies that I know is doing good cutting-edge research work in this field of data analytics and data sciences apart from providing real-world solutions to various named clients.

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