Social Media analytics is still in very nascent stages. Both the consumers as well as providers have till now been perplexed about how to best consume the gold mine of social chatter online.
THE BELAMY
Sign up for your weekly dose of what's up in emerging technology.
Service providers have preferred the product route till now, mostly contained around social media monitoring and real time evaluation. For enterprises and end consumers, the transition from social media speaking to listening is just closing in.
Here we list down 10 social analytics companies in India that are making the most difference in whole ecosystem. The list is not in any particular order and we would keep this updated as the field evolves and new startup foray into this area.
Simplify360
· Website: http://www.simplify360.com
· Company Size: 11-50 employees
· Founded: 2009
Simplify360 is the leading Social Business Intelligence Company. Simplify360 facilitates Social Customer Service, Online Reputation Management, Real Time Market Intelligence and Social Media Performance Analytics, and is majorly used by Enterprises (CMO’s and CIO’s Office), BPO Companies and Digital Media Agencies.
The company has physical presence in India and US, and have partners in APAC and Europe. The product is sold in over 100 countries directly or through partners. Simplify360 is the fastest growing company in the industry and is invested by Amvensys Capital Group LLC, Atlanta, GA.
The company is advised by renowned Analytics Professionals like James Taylor, Author of the book – Smart Enough Systems- and CEO of Decision Management Solutions, and Anunay Gupta, Ex-VP Analytics Citibank and COO for Marketelligent.
[divider]
Germin8
· Website: http://www.germin8.com
· Company Size: 51-200 employees
· Founded: 2007
Germin8 is a Big Data analytics company headquartered in Mumbai. Germin8 is focused on building products for analysing social media data and textual data available within organizations to help them make better decisions based on insights drawn from that data.
Explic8 ™ is Germin8’s stakeholder insights and engagement platform that collects and analyses conversations in real time from public sources and private sources, and converts them into industry-specific actionable insights and leads.
The stakeholder conversations are taken from both public sources like social media and news, and private sources like emails and chats and analysed through the tool and presented in the form of live interactive dashboards which generate actionable insights for various departments within an organization like Marketing, Customer Care, Corporate Communications, Sales, etc. The product was launched in 2012 and is currently being used by over a 100 brands directly or through partner agencies.
[divider]
BlueOcean
· Website: http://www.blueoceanmi.com
· Company Size: 501-1000 employees
· Founded: 2000
Blueocean Market Intelligence offers a comprehensive and end-to-end social intelligence solution that effectively addresses business challenges and helps organizations gain a much-needed advantage. It enables organizations to monitor, track and measure social media effectiveness on various channels, and monitor the ROI of social media initiatives. Their digital scientist team has been able to move away from traditional KPI measurements on social, and deploy innovative and enhanced measurements to effectively measure true ROI and better understand the social landscape. They deliver through the integration of traditional research techniques, measurements and contextual mapping to provide comprehensive insights to solve intriguing business problems.
[divider]
Frrole
· Website: http://www.frrole.com
· Company Size: 1-10 employees
· Founded: 2012
Frrole is a social intelligence startup with an ability to mine precise content and deep insights from Twitter data. Its media and brand focused offering built on top of this intelligence allows customers to identify in real-time what people, influencers and cities are talking about and integrate that content and derived insights directly into their products.
While most Social Analytics/Intelligence products provide results based on statistics and the first level of NLP, Frrole goes two levels deeper building semantic context for each topic and tying it up with information available in the general and historical data sets.
[divider]
Unmetric
· Website: http://www.unmetric.com
· Company Size: 51-200 employees
· Founded: 2011
For Fortune 500 companies, agencies and other large global brands that seek to more meaningfully engage with their target audiences, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well they and their competitors’ content, campaigns, and top-line metrics perform in social media. Unmetric combines the power of human cognition and technology to track and analyze the online behavior of 18,000 brands segmented across 30 sectors for all major social networks. Unlike listening or publishing services, Unmetric is a seeing platform, providing global brands with data to analyze, benchmark and enhance their social media efforts.
[divider]
Infinite analytics
· Website: http://www.infiniteanalytics.com/
· Company Size: 1-10 employees
· Founded: 2012
Infinite Analytics is the most advanced big data & social data analytics company. Its flagship product – SocialGenomix, uses a consumer’s Social Data, along with NLP, Machine Learning, Semantic Technologies and Predictive Analytics to predict consumer behavior, personalize user experience and provide actionable insights to e-retailers.
[divider]
Thoughtbuzz
· Website: http://www.thoughtbuzz.net
· Company Size: 11-50 employees
· Founded: 2009
Acquired by “To The New” in 2013
ThoughtBuzz is a social media intelligence company. The web-based tool helps companies monitor and track online conversations. ThoughtBuzz offers a full-feature analytics service with unlimited access to billions of social media conversations, as well features such as automated sentiment and geo-demographics. ThoughtBuzz is ideal for in-depth research, historical analysis, and the preparation of value-added reports. It go beyond what companies offer today and use real-time information. Other features such as sentiment analysis, key themes, demographics, topic intentions are also available.
[divider]
Konnectsocial
· Website: http://www.prudencesoftware.com
· Company Size: 11-50 employees
· Founded: 2010
Konnect Social is a search engine for forums, blogs, news and social media.
Understanding the unique needs and requirements of our users has always been paramount. We make every effort to listen to our customers and stay on top of trends of the industry.
Our experts are highly experienced and versatile enough to provide the best of the class solutions for any kind of business running at optimum performance levels and offer extensions to the functionality of your new edge business solution.We ensure that our technology solutions help you increase the effectiveness of your current IT infrastructure.
[divider]
Abzooba
· Website: http://www.abzooba.com
· Company Size: 11-50 employees
· Founded: 2010
Abzooba’s social media monitoring, analyses, and analytics platform uses sophisticated technologies such as Natural language processing, Domain specific ontologies and Machine learning based classification over Big Data to provide organizations with actionable intelligence and insights in real-time.
[divider]
Mavsocial
· Website: http://www.mavsocial.com
Company Size: 11 – 50 employees
Founded: 2013
MavSocial is the leading Social Media Visual Content Management and Publishing Software that allows users to manage all digital assets and content requirements in one place. It is the flagship product of Maventus Group and the Company has partnered with Bigstock and Getty to provide more than 70 million Licensed Images. There are also features such as RSS Content Feeds, Campaign Management, Automatic Scheduling to Social Networks, Social Inbox, Dashboard and Engagement Reports. The Enterprise version offers internal collaboration features for clients and insightful data-driven reports.
MavSocial is ranked in the list of top 10 social enterprise applications in the world by the world’s leading business software review platform, G2 Crowd. The Software Development Center in Hyderabad is run by Mr. Navin Chandra and the Company has presence in Hong Kong and the US with worldwide partners. The product was launched in 2013 and is used by clients in over 150 countries across 50 sectors.
