Zoho Corporation expands its foray into B2C with its latest launch of privacy-centered web browser, Ulaa. In addition, the organization also announced its execution and ongoing plans in Generative AI. Zoho integrates their AI engine Zia, which runs on Zoho’s secure cloud, with OpenAI. There are now 13 generative AI Zoho application extensions and integrations that are powered by ChatGPT. This further paves the way for ChatGPT’s growing presence in Zoho.  

Ulaa, the web browser is said to secure personal data by having pre-built capabilities that block tracking and website surveillance. The browser allows features of privacy customization, built-in user profile modes, and even lets users sync their browsing sessions between devices, including single tabs and browser window to allow seamless browsing. Ulaa will be available in desktop and mobile for free. 

Privacy First

CEO and Co-founder, Sridhar Vembu, believes that existing browsers in the market are built “to protect the respective company’s ad based business models and surveillance companies that complement them.” They do not protect user privacy.  

With Ulaa, users will not need to compromise on privacy while browsing the web which he considers a “surveillance minefield.” 

Ulaa will not track nor share data with third parties. With the prohibition of DNS prefetching, data cannot be cached, and with ad and data tracking blockers, any form of unauthorized push notification, pop-ups and time tracking is prohibited. Thereby, preventing targeted advertisements and identity thefts. Ulaa also disables APIs that allow websites to connect and communicate with devices that are connected to the computer or wifi network. 

Zoho and ChatGPT

Ramprakash Ramamoorthy, Director of AI Research, believes the integration of ChatGPT’s generative AI with Zoho’s homegrown AI features will provide users an “intuitive, efficient, and secure experience.”

With 13 Zoho applications integrated with ChatGPT, their product suite is being increasingly supported by Generative AI. Applications such as Zoho CRM and Zoho Analytics, allows information to be easily extracted and analyzed to give business insights with the use of integrated AI. Zoho is also working on building their own LLM that will aid AI-driven communication and support.  

The company is heavily focussing on AI development. Zoho’s integration with ChatGPT and building their in-house LLM, the organization is heavily adopting Generative AI in their workflows.