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On Monday, Zoom unveiled the new ‘Zoom Team Chat’ (previously named Zoom Chat) with additional features to accommodate the post-pandemic hybrid work setup. With the launch of the new Team Chat, the company aims to enable smoother collaboration among professionals and empower teams to communicate quickly and securely.
Zoom Team Chat is expected to offer a powerful hub with chats and channels to connect workstreams, keep projects on track, and stay connected with the whole team and key stakeholders. Team Chat is expected to make it effortless to collaborate by bringing together messaging, file sharing, third-party apps, video, voice, and whiteboard in a single app.
Users can now collaborate on a whiteboard, elevate a chat to a meeting or a phone call, or even share a recorded video message—all within the Zoom platform.
The Team Chat will not only be used for communicating with employees within the organisation, but would also provide seamless and secure communication experience for external contacts, including vendors, consultants, and clients.
As part of the brand enhancement, Zoom is updating its brand colours, typography, and product icons—kicking off a global campaign by introducing a new visual element that represents Zoom’s new unified platform.
Zoom’s well-known logo will remain the same, but has unveiled a visual at the centre of its campaign to demonstrate itself as a space that connects all work streams. Additionally, features such as sharing in-meeting chat to Team Chat, responding via chat to an upcoming meeting, third-party integrations, and flagging a message using a ‘reminder’ feature have also been introduced by the platform.