Accenture Acquires Byte Prophecy to Enhance AI, Analytics Capabilities in Emerging Markets


Accenture has acquired big data analytics company Byte Prophecy to meet the growing demand for enterprise-scale AI and digital analytics solutions. Based out of Ahmedabad, the company will improve the IT giant’s capabilities to improve speed and agility of delivering advanced analytics, data and AI solutions to enterprises.

The announcement, which follows a month after its acquisition of cybersecurity startup Revolutionary Security, will add nearly 50 data science and data engineering experts to Accenture’s Applied Intelligence team to help clients in emerging markets scale AI.

“Decision making has become more complex across industries, and businesses are increasingly relying on advanced analytics and AI to ensure insight-driven decision making,” said Accenture’s Piyush N Singh, in a statement. “With this acquisition, we have found a partner with the right mix of technology and consulting skills, and a client-centric innovation culture,” he added.


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Founded in 2011, Byte Prophecy has worked with Accenture Ventures on open innovation efforts in Asia Pacific on advanced data and analytics projects. According to Accenture, this collaboration has helped its clients build strong data foundations for successful AI adoption.

“This experience has helped us better understand customer pain points and fine-tune our solution to respond to clients’ needs,” said Byte Prophecy’s Mrugank Parikh in a statement. “This opportunity will enable us to jointly build stronger assets and expand our services to more clients in the emerging markets. 

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Vishal Chawla
Vishal Chawla is a senior tech journalist at Analytics India Magazine and writes about AI, data analytics, cybersecurity, cloud computing, and blockchain. Vishal also hosts AIM's video podcast called Simulated Reality- featuring tech leaders, AI experts, and innovative startups of India.

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