Salesforce recently announced plans to collaborate with Accenture to accelerate the deployment of generative AI for CRM. Together, the companies intend to establish an acceleration hub for generative AI that provides organisations with the technology and experience they need to scale Einstein GPT – Salesforce’s generative AI for CRM — helping to increase employee productivity and transform customer experiences.

“Generative AI has the potential to transform work and reinvent business, with large language models (LLMs) impacting up to 40% of all working hours across industries, changing the way companies interact with their customers and ushering in a new era of generative AI for everyone,” Emma McGuigan, Senior Managing Director and Enterprise & Industry Technology lead, Accenture, said.

“Companies need the infrastructure and knowledge to deploy this new technology to help address their unique business needs. By combining Accenture’s industry experience with Salesforce’s technology, we plan to be well positioned to help customers solve problems with generative AI faster and more effectively,” she added.

The partnership will see senior leaders from Salesforce and Accenture collaborate with customers to develop customised AI strategies using new accelerators for Einstein GPT, user interfaces, and process automation, which can help increase productivity and profit for their businesses.

Besides, they will help build industry-specific AI models for customers in the financial services, health, manufacturing, and public sector industries.

Further, they will develop learning resources that help teams develop and enhance their generative AI skills, fostering the next generation of talent within the Salesforce ecosystem. Specific areas of focus include programming for Einstein GPT, AI literacy, data science and analytics, and ethics and responsible AI.