Mars Opens Hyderabad GCC With Genpact to Expand Digital, AI Capabilities

Mars, the US-based food and pet care company, has opened a global capability centre (GCC) in Hyderabad with Genpact to expand its digital, data, and artificial intelligence (AI) capabilities.

The 60,000 sq ft facility will support Mars' operations across its global markets. It will initially have more than 400 Genpact colleagues, with Mars aiming to transition to 1,000 of its own associates over time.

Genpact said the centre would use its agentic operations model to develop AI-assisted systems for Mars' business operations. The systems are intended to operate within a governance framework designed for the company.

The Hyderabad facility extends a partnership between Mars and Genpact that began in 2018. Genpact said its work with Mars over this period had given it familiarity with the company's business processes.

Mars has operated in India since 1995, with seven factories and more than 2,400 associates across its snacking, food and nutrition, and pet nutrition businesses. It also operates a Royal Canin packaging centre.

The GCC adds to the company's investments in the country. Mars said its $55 million (~₹516 crore) expansion of the Hyderabad Pet Nutrition factory would support domestic demand and exports. It also invested $12 million (~₹113 crore) in a Royal Canin distribution and packaging centre, which the company said would strengthen localisation and supply resilience.

"India is an important market for Mars and has been part of our growth story for decades," Claus Aagaard, Chief Financial Officer, Mars, said in a statement.