Accenture Partners With Museum of Art & Photography To Create India’s First AI-Enabled Conversational Digital Persona

In another exciting use case of AI being implemented in the area of arts, the Museum of Art & Photography, India has collaborated with Accenture to create an immersive digital experience using AI, to engage art enthusiasts.

MAP is India’s one of the largest private art museums and strives to take art and culture to the larger community while making it accessible to diverse audiences. With over 18,000 artworks, predominantly from the subcontinent and dating from the 10th century to present, it aims to exhibit, interpret and preserve India’s rich artistic heritage.


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Via its Tech4Good initiative, where it brings social and technology innovators together to create an inclusive and sustainable world, Accenture combined artificial intelligence-driven technologies with human-centred design to create India’s first conversational digital persona.

This digital persona will help visitors at the museum to have a more engaging experience while having a lifelike conversation with the persona.

Accenture used technologies such as face superimposition and speech synthesis, which are based on deep learning and generative AI models. Further, technologies such as natural language processing, natural language understanding and emotion detection technologies help ensure that the conversation between the user and persona is lifelike. It enabled digital persona to be responsive, expressive, proactive and adaptive — just like a real person.

Abhishek Poddar, founder-trustee, Museum of Art & Photography shares that one of the key objectives of this collaboration is to create a museum-going culture in younger generations. “A great way for museums to accomplish this is to harness technology to create engaging interactions that enable the user to learn something new and have fun in the process,” he said.

“We are confident that the collaboration between Accenture and MAP will create memorable experiences,” he further added.

“Creative arts foster a plurality of thought, helping people approach real-world problems in a more holistic manner. We are excited to team with a cultural institution like MAP and use our market-leading digital capabilities to broaden the appeal of visual arts among today’s digital native youth,” said Rekha M. Menon, chairperson and senior managing director, Accenture, India.

Over the years, Accenture has developed leading capabilities in areas such as digital, cloud and security, while offering interactive, technology and operations services across more than 40 industries.

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Srishti Deoras
Srishti currently works as Associate Editor at Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.

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