Adobe Introduces Generative Artificial Intelligence (AI) to its Creative Cloud

Software giant Adobe on Wednesday introduced Generative Artificial Intelligence (Generative AI) – an artificial intelligence (AI)-based technology –  to its Adobe creative tools. The company, at its annual creativity conference ‘Adobe MAX 2022’, said that the new technology will let creators give their ideas and generate images through the creative AI assistant. 

If the users do not like those images, they can rewrite and get something similar to what they want. The company’s blog post read, “We are investing our research and product design talent to develop an approach that centres on the needs of creatives by integrating Generative AI in Adobe creative tools." 

The move was made to leverage Content Authenticity Initiative (CAI) standards and efforts to invest in research to support creatives' control over their style. An Adobe-led initiative, the CAI has more than 800 partners that enables creators to securely attach provenance data to their digital content, ensuring they get credit for their work. 

The Generative AI feature in Photoshop will allow creators to add new objects, create variations based on their existing images, or add a whole new section to a composite. In addition, the same feature in Adobe Express will allow less-experienced creators to achieve their creative goals. Users will be able to create unique text effects that match perfectly with the image by providing suggestions such as ‘orchid petals’ or ‘electrical cables’.

“With Generative AI in ‘Lightroom’, creators will be able to change a daytime scene to nighttime, change shadows and other details, and even expand a photo behind the scene they shot,” read the blog post. 
Read the whole blog here.