After Apple, now Google announces Privacy Sandbox on Android to protect user data

Google is exploring technologies that reduce the potential for covert data collection.

Google has announced a multi-year initiative to build the Privacy Sandbox on Android to introduce private advertising solutions. The goal is to limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. 

The Privacy Sandbox builds on Google’s existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk.

Google is exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.

“Our goal with the Privacy Sandbox on Android is to develop effective and privacy-enhancing advertising solutions, where users know their information is protected, and developers and businesses have the tools to succeed on mobile. While we design, build and test these new solutions, we plan to support existing ads platform features for at least two years, and we intend to provide substantial notice ahead of any future changes,” said Anthony Chavez, VP, Product Management, Android Security & Privacy.

Developers can review Google’s initial design proposals and share their feedback on the Android developer site. The company plans to release developer previews, with a beta release by the end of the year. 

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