- By Bhasker Gupta
Here’s a compilation of 10 analytics/ big data books by Indian authors that we believe have made their mark worldwide. We do celebrate the authors but more than that we celebrate their creations in these fabulous books.
Also included is their amazon web link and the synopsis.
Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity
Avinash Kaushik
Web Analytics 2.0 is the perfect follow-up to the bestseller Web Analytics: An Hour a Day as it expands upon the lessons learned, delves into more advanced techniques and covers the absolute latest web analytics tools and methods. Because it is agnostic regarding web analytics tools and will cover such hot topics as measuring video content, blogs, Flash content and social media, it will have excepti
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Bhasker Gupta
Bhasker is a techie turned media entrepreneur. Bhasker started AIM in 2012, out of a desire to speak about emerging technologies and their commercial, social and cultural impact. Earlier, Bhasker worked as Vice President at Goldman Sachs. He is a B.Tech from the Indian Institute of Technology, Varanasi and an MBA from the Indian Institute of Management, Lucknow.
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