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Indian enterprises are working heavily with artificial intelligence and analytics. The adoption story for many enterprises in India has been like a fairytale. According to a recent survey by Goldsmiths and the University of London, India is ahead of Japan and the US in terms of AI adoption by enterprises. According to the report, nearly 71% of Indian respondents said that they are leveraging Robotic Process Automation (RPA) and AI to the fullest.
On the other hand, Japanese enterprises have aggressively forayed into AI and automation technologies with the survey saying that 46% have already invested in AI and RPA technologies. Reportedly, another 51% plan to invest in the same, in the following 12 months.
Japanese Enterprise And AI
Let’s take the example of Riso Kagaku Corporation, a Japanese manufacturer of digital copiers and high-speed printers. The market has been tough due to fierce competitions in the printer industry and the market is shrinking. To deal with the competition RISO has started adopting analytics and AI in many of its processes. They recently started using a product from Teradata to improve forecasting accuracy and restructure how they work. Tomoko Shoji, a team leader of data analysis at Information System Dept in Riso Kagaku Corporation told Analytics India Magazine, “We have machine’s data, user data and data about how the machine was repaired. We wanted to analyse all of this data. We came up with some best practices for repairing based on the internal analytics project.” RISO is among the many in the Japanese printer industry who are adopting AI to help them stay relevant in a competitive market. Since April 2017 the company have also started using analytics to improve user satisfaction and streamlining repair operations by spotting patterns in large amounts of data. Tokyo-based company Rakuten Travel also is undergoing a massive automation phase and they are leveraging AI to retain and attract customers. Talking to Analytics India Magazine, Michifumi Katsuta who is a manager of their Analytics group, said, “We are trying to use AI for marketing and online advertising optimisation. We try to figure out who looks at what ads and then decide at what time and whom to send relevant ads along with fixing the price. All of this is enabled by data science and AI.” It is clear that using AI and analytics has helped Japanese enterprises to improve their bottom line results. Katsuta added, “Using AI and analytics have led to a 10% increase in hotel booking sales.”


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