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Poll: Which area within analytics do you work in?
Poll: Which area within analytics do you work in?

Poll: Which area within analytics do you work in?

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Key takeaways

  • The poll gathered 386 responses over 66 days, reflecting engagement in analytics sectors.
  • Business Intelligence and Reporting dominate the analytics landscape in India, accounting for 42% of votes.
  • Marketing Analytics emerges as a significant area, receiving 15% of the votes.
  • Risk and Web Analytics received comparatively low interest, each garnering around 10% of the votes.
  • The presence of analytics is notably strong in Finance and e-Commerce sectors.
5 min
We ran the poll from 26th Oct, 2013 to 2nd Jan, 2014 and received 386 responses. Here’s a synopsis of the poll results- Total Days Poll Ran: 66 Days Total Voters: 386 Poll2 Editor’s Comments: The poll validates the widely known fact that majority of the work done in the area of analytics in India is BI & reporting. Business Intelligence and Reporting together received 42% of votes, though we believe that this % should be higher. Marketing Analytics is the biggest pure-play analytics area right now (15% votes). Risk and Web Analytics have low numbers (each ~10%), which was not as intuitive. Penetration of Analytics in Finance and e-Commerce is pretty high.
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