- Published on March 20, 2023
- In AI Features
Council Post: The Rise of Generative AI and Living Content
In this era of content, the use of technology, such as AI and data analytics, is becoming increasingly important as it can help content creators personalise their content, improve its quality, and reach their target audience with greater efficacy. AI writing has arrived and is here to stay. Once we overcome the initial need to cling to our conventional methods, we can begin to be more receptive to the tremendous opportunities that these technologies present.
- By Ashwin Swarup
Marshall McLuhan once said, “We shape our tools and thereafter our tools shape us”. The concern about technology entering every human space is not novel. With various developments through time such as processors, digital photography, creative software editing suites, music editing software, and computer graphics, the discourse between human creation and technology has continued through time.
Humans are capable of leaps of logic that machines are yet to catch up with. Basic computer programming is merely one level above AI. Recent advances and accomplishments in AI are indubitably tied to human intellectual capacity. Although machines are still capable of much more than the human brain, humans differ significantly in terms of application of their knowledge by using logic, reasoning,
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Ashwin Swarup
Ashwin is the VP of Data Science and Data Engineering at Digité Inc. He brings with him more than a decade’s experience in leading international data science teams. His focus is on building data science products that can scale for enterprise-level AI applications. Currently he is working to realize the power of XAI in decision sciences and building human-in-the-loop systems to simplify complex business processes for CXO offices.
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