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AI Has Become The Latest Must-Have Accessory In The Fashion Industry

AI Has Become The Latest Must-Have Accessory In The Fashion Industry

Disha Misal

The fashion industry, just like any other industry, requires many hours of hard work, time and devotion to come up successful business ventures. It takes a lot of time to find the right customers, identify the trends, market the products, especially with such a wide range of options available. The fashion industry is now taking help of artificial intelligence to help them with their work and flourish easily. Here are organisations in this realm which are making use of AI, listed in an alphabetical order.

1.Amazon: Last year, Amazon built an AI designer which uses machine learning to spot and track fashion trends. The algorithm is given images of a particular style of fashion, learns from them and generates new items in the same style from scratch.

2.Findow: Findow is a startup founded in July 2016 to help with requirements of fashion designers, luxury and retail brands, just like the popular food app Zomato. Using AI, it simplifies processes of purchasing, monetizing, and customer management. The founder, Zarine Bajaj, is a Delhi-based entrepreneur and wanted to help fashion designers with AI.

3.IBM: Earlier this year, IBM partnered with Tommy Hilfiger and The Fashion Institute of Technology (FIT) Infor Design and Tech Lab on a project called Reimagine Retail to help personalise the experience for individuals as well as make things easier for designers, using AI. Those tools were applied to Tommy Hilfiger’s and some runaway images and patterns from fabric sites. They then brought about key silhouettes, colors, and novel prints and patterns that could be used as informed inspiration to the students’ designs. The design also incorporated a special thread embedded in a removable, futuristic plaid panel with IBM’s Watson’s Tone Analyzer, which responds in near real-time to the sentiment in a customer’s social media accounts. IBM’s creation Watson has partnered with The North Face to offer guided shopping online. The AI system asks shoppers questions on factors such as gender, time of year and product details to deliver customised recommendations.

Indian designer duo Falguni and Shane Peacock are using IBM’s cognitive tool Watson to map the future of Bollywood fashion by combining analysis of over 600,000 images of fashion runway shows and Indian couture.

IBM’s Watson helped design Karolina Kurkova’s light-up dress for the met gala. The LED lights attached to the dress Watson’s Tone Analyzer API, which is able to interpret the emotional content of tweets tagged #MetGala and #CognitiveDress. It generated color palettes and changed the hue of the dress in real time.

4.Livspace: Livspace, a Bengaluru-based startup, is experimenting with AI for interior designers. It helps designers personalise designs for buyers. Describing itself as the ‘Uber for interior designers’, the startup uses home design automation platform called Canvas to create space and modular unit in 3D/virtual reality.

5.myBataz: Founded in 2017, by Sormy Curpen, the Android app myBataz brings brands, consumers and Influences together through multiple touch points using data-science and predictive modelling interface. It connects fashion bloggers, brands, and anyone interested in fashion to share photographs, relevant content, and connect with brands and marketplaces.

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6.Myntra: In 2017, the Flipkart owned fashion e-commerce company launched a line of machine designed t-shirts called Moda Rapido, using its in-house AI platform called RAPID. It has a robot character called Artie is a robot character built to represent Moda Rapido. It is capable of offering new styles and designs to its consumers. The team has more data scientists than it does designers because machines tell them just what designs are sure to sell.

7.Stylumia: It is an AI-powered tool that can interpret data collected from videos, e-commerce sites and social media. Its users have reported 200-400 per cent jump in revenue growth and about 25 per cent reduction in inventory. Fashion leaders such as Vero Moda, W, Jack & Jones and Pepe Jeans regularly use Stylumia to predict consumers’ likes and dislikes. : It is Mad Street Den’s first vertically integrated AI stack for retail. This AI company in Bengaluru uses its image and video recognition technology to provide personalised style recommendation to buyers. It redefines the way marketers instantly gratify, acquire and grow their customer base across multiple social channels and automates key warehouse and factory floor workflows.

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