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Infographic: Festive E-Comm Shopping Insights

Infographic: Festive E-Comm Shopping Insights

Infographic: Festive E-Comm Shopping Insights
AIM Media HouseΒ·Published Updated

Key takeaways

  • The festive season significantly boosts consumer participation in e-commerce, particularly during Diwali.
  • Tier 2 and tier 3 cities show a notable increase in online shopping activity.
  • Pre-festive season offers have a considerable impact on consumer purchasing behaviour.
5 min
With the festive season setting and Diwali coming up this November, we would like to share with you a report based on a study by CouponDunia. It showcases shopping insights gathered from the e-commerce websites. The study was conducted  over 5 days wherein the impact of the pre-festive season offers was observed; it unveiled increased participation of consumers especially from the tier 2 & tier 3 cities and more interesting data points on the shopping behaviour. Festive E-Comm Shopping Insights
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