How Did Shoppers Save Rs.15 Crore This Diwali?

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Infographic: Rs.15 crore saving for shoppers who used coupons across merchant platforms

AIM Media House·Published 2015-11-24T05:30:00.000+05:30Updated 2024-12-30T05:30:00.000+05:30

Key takeaways

Shoppers using CouponDunia coupons saved a substantial amount during the festive season.
Mobile recharge redemptions emerged as the most popular coupon usage category.
The festive season saw a significant rise in sign-up rates among consumers.
Average revenue per user also experienced notable growth during the festive period.
There was a dramatic surge in mobile traffic for prominent e-commerce platforms.

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With a spectacular start to the festive season, CouponDunia would like to share with you a report based on the consumer shopping behaviour using coupons this Diwali. The report showcases unique shopping insights gathered from the e-commerce websites/ platforms about how consumers extensively used coupons to save their pocket to a great extent. Key highlights:

15 crore saving for shoppers who used CouponDunia coupons across platforms
Mobile recharge redemptions were the highest
75% increase in sign up rates during festive season
55% increase in average revenue per user during the festive season
420% increase in mobile traffic for select merchants like – Flipkart, Snapdeal, Amazon

Please refer to the Infographic below and attached for the data points from the study.