Accops, pi-labs Partner to Combat Facial Authentication in Deepfake Frauds

Pune-based Accops, a computer and network security company, and pi-labs.ai, an AI-driven cybersecurity startup, have joined forces to address the growing threat of deepfake-enabled identity fraud. 

This partnership integrates Accops BioAuth, a facial authentication system, with pi-labs’ AI-powered deepfake detection technology, the Authentify engine, to provide real-time protection against synthetic identity fraud. 

The collaboration also aims to safeguard enterprises, financial institutions, and government sectors as deepfake-related cyber fraud is projected to exceed $40 billion by 2027.

“Cyber threats are evolving rapidly, and deepfake technology has created new vulnerabilities in identity security,” said Vijender Yadav, co-founder, CEO & MD of Accops.

The integrated solution is available immediately as an API-based enhancement for existing Accops users or as a standalone module for enterprises seeking advanced identity verification measures.

How the Solution Works

This technology analyses facial inputs in real time to identify any AI-generated manipulations. 

If a user’s authentication is genuine, access is granted; if a deepfake attempt is detected, access is denied and alerts are triggered. The solution supports deployment across on-premises, hybrid, and cloud environments, ensuring secure authentication for diverse industries.

Ankush Tiwari, founder & CEO at pi-labs, emphasised the importance of this collaboration, “With the growing threat of deepfakes, businesses can no longer rely on traditional facial biometrics. Our partnership with Accops adds a critical layer of defense.”

Addressing Deepfake Risks Across Industries

The partnership targets vulnerabilities in video KYC (vKYC) verification and virtual hiring processes. Fraudsters often use AI-generated identities to bypass onboarding security measures or present fake avatars during interviews. 

By integrating deepfake detection capabilities, businesses can ensure only genuine users pass verification processes and prevent fraudulent hires before onboarding.

In August last year, pi-labs partnered with Finacus Solutions, a company specialising in banking technology. This partnership was to develop a new e-KYC (electronic Know Your Customer) solution. 

It aimed to improve the security of e-KYC by addressing the growing concern of deepfake fraud within the financial industry.