AI Startup Ema Raises $36M, Launches Persona Builder for Custom AI Agents

Ema, an enterprise AI company, has successfully raised an additional $36 million in Series A funding, bringing its total capital raised to over $61 million. The latest funding round was led by Accel Partners and Section 32, with contributions from Prosus Ventures, Hitachi Ventures, Sozo Ventures, Wipro Ventures, SCB10X, Frontier Capital, and Colle Capital. The company has also joined Microsoft's Pegasus Partnership Program.

Since emerging from stealth in March, Ema has expanded its customer base threefold and introduced several key innovations. The company’s Persona Builder Platform allows businesses to create and deploy custom AI "Personas" tailored for specific roles without extensive model training. This new tool is expected to enhance how companies integrate AI into various enterprise functions including customer support, sales, and compliance.

“I'm proud to announce the launch of our Persona Builder Platform. This cutting-edge platform allows businesses to create customised AI employees (Personas) tailored to their specific needs, bringing unprecedented flexibility and control to our clients--democratizing Agentic AI,” said Ema chief Surojit Chatterjee. 

“With over 200 pre-built connectors, Ema’s Personas seamlessly integrate with internal data sources, create knowledge graphs, learn from human feedback, and operate tools to perform effectively in various enterprise roles. This innovation eliminates the need for extensive model training or manual fine-tuning once a Persona is built,” he added. 

Ema’s Personas, which are AI agents designed to perform complex workflows, are supported by its proprietary Generative Workflow Engine™ and the EmaFusion™ model. The platform now supports on-premises deployment for Azure and Google Cloud Platform, addressing demands for data sovereignty and regulatory compliance.

In addition, Ema has achieved compliance with NIST RMF, NIST CSF, and NIST 800-171 standards, adding to its existing SOC2, HIPAA, GDPR, and ISO27001 certifications. These security measures include data encryption, audit logging, and frequent penetration testing to ensure data privacy and security.

Looking ahead, Ema aims to develop a conversational operating system to replace traditional enterprise software interfaces, enabling more dynamic and intuitive management of operations. The company’s vision involves creating a unified platform that adapts in real-time to user needs and integrates seamlessly with existing systems.