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    AWS Marketplace In India is a 'UPI Moment for Enterprise Software Procurement'

    AWS Marketplace In India is a 'UPI Moment for Enterprise Software Procurement'

    Discover how AWS Marketplace will transform enterprise software procurement in India. Learn more about its features and benefits today!

    AWS Marketplace In India is a 'UPI Moment for Enterprise Software Procurement'
    Supreeth Koundinya·
    5 min

    Amazon Web Services (AWS), the cloud computing division of Amazon announced on Wednesday that it will launch the AWS Marketplace in India this year. 

    AWS India president Sandeep Dutta took the stage at the AWS Summit in Bengaluru and called the development ‘the UPI moment for enterprise software development.’ 

    Dutta also mentioned that the platform will have India-specific features, allowing users to interact with sellers using Indian rupees (INR). He added that the platform will support net banking, credit cards, and UPI. 

    AWS Marketplace enables customers to purchase, deploy, and manage a variety of third-party software services to meet their business needs. It offers a broad range of solutions across different categories, including security, machine learning, business productivity, data analytics, and more. AWS Marketplace offers over 3 million subscriptions and 20,000 + product categories across over 5,000 sellers. 

    Earlier this year, AWS pledged to invest ₹60,000 crore to create new data centers in Telangana, expanding upon their current $1 billion investment in three operational centers in the region. They also plan to invest an additional $4.4 billion by 2030. Furthermore, the company announced an $8.3 billion investment in cloud infrastructure in Maharashtra as part of its expansion into the AWS Asia Pacific (Mumbai) Region.

    Last week, AWS reported earning a revenue of $29.3 billion in Q1 2025. This marks a 17% year-over-year increase. However, this growth is slightly lower compared to the 18.9% year-over-year increase recorded in Q4 2024.

    “Before this generation of AI, we thought AWS had the chance to ultimately be a multi-hundred-billion-dollar revenue run rate business. We now think it could be even larger,” said Andy Jassy, CEO of Amazon, in the earnings call.

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