Salesforce and Google expanded their partnership on Monday, integrating Google’s Gemini AI into Salesforce’s Agentforce. This allows agents to process images, audio, and video, handle complex tasks with Gemini’s multi-modal capabilities, and provide real-time insights using Google Search with Vertex AI.
“Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we're giving customers choice in the applications and models they want to use," said Srini Tallapragada, chief engineering officer at Salesforce.
The partnership deepens integration between Salesforce Service Cloud and Google Customer Engagement Suite, improving AI contact centres. New features include real-time voice translation, intelligent agent handoffs, and AI-driven insights to improve customer service experiences.
Agentforce will also employ Google Search and Gemini AI for real-time insights, enabling industries like logistics, insurance, and customer service to make faster, data-driven decisions.
Additionally, new Slack and Google Workspace integrations will improve productivity by making it easier to search, share, and act on data across platforms.
Salesforce research estimates that AI-powered agents are a $2 trillion opportunity. Nearly 84% of CIOs see AI as transformative as the internet.
The Salesforce-Google partnership gives businesses the flexibility, security, and AI tools to scale while ensuring trust and openness in their AI strategies.
According to reports, Salesforce was in talks with other providers like Microsoft and Oracle as well.
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