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Google Takes On Microsoft with PaLM API & MakerSuite Launch
Google Takes On Microsoft with PaLM API & MakerSuite Launch

Google Takes On Microsoft with PaLM API & MakerSuite Launch

This new development by Google comes against the backdrop of the GPT-4 launch by OpenAI.

Published Updated

Key takeaways

  • Google launched the PaLM API, allowing developers to create applications using its advanced language model.
  • MakerSuite was introduced to help developers quickly prototype generative AI applications.
  • The new tools will initially be available to select developers in Private Preview, followed by a waitlist.
  • Google formed partnerships with AI companies and consulting firms to promote and accelerate adoption of its new offerings.
  • Generative AI capabilities will enhance Google Cloud's portfolio, focusing on safety, security, and integration with existing solutions.
5 min

In a move to overthrow Microsoft and OpenAI, Google today announced the launch of PaLM API. This new API allows developers and businesses to build applications using its SOTA large language model. This is the first time that Google is providing access to its underlying models – the same model behind Search, YouTube, and Gmail. 

https://twitter.com/sundarpichai/status/1635629680316547072?t=1A-CF-Qqq7xP3VQjBY_Vuw&s=03

Besides this, Google also launched MakerSuit, a tool to quickly prototype generative AI apps, allowing developers to iterate on prompts, augment their dataset with synthetic data, and tune custom models. 

This new API and MakerSuite would be accessible to select developers in Private Preview, and soon it will be launching a waitlist. 

In addition to this, Google also announced a host of new partnerships to spread the word and accelerate adoption with launch partners. This includes AI21 Labs, Midjourney, and Labelbox, alongside several consulting partners, including Boston Consulting Group (BCG), Accenture, and McKinsey & Company. 

Google also said that they are bringing new generative AI capabilities to their Google Cloud AI portfolio to help developers and organisations access enterprise-level safety, security, and privacy, as well as integrate with their existing Cloud solutions. Further, it said that trusted testers would be getting access to Vertex AI with Generative AI support and generative AI app builder. 

The company also announced the new generative AI features in Google Workspace, where it looks to help users work on the task more seamlessly. Google said that it will be rolling out these new experiences to testers in the coming weeks. 

This new development by Google comes against the backdrop of the GPT-4 launch by OpenAI.

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