Google’s Gemini Takes The Center Stage at MLDS 2024

At MLDS, India's largest generative AI conference, Rajat Pandit, the Head of Customer Engineering, Digital Natives, and Startups at Google, presented a demo showcasing the previously unseen multimodal capabilities of Bard, now runs on Gemini Pro and is expected to shift to Gemini Ultra soon. This upgrade will follow a premium subscription model as hinted by Pichai, similar to the trend of ChatGPT Plus and Microsoft’s Copilot Pro.

Rajat spoke about how Gemini can be incorporated into businesses. With every startup and company harnessing the power of generative AI to improve their business operations and customer engagement. He explained the use cases of a used car sales dealership which automated the process of assessing the value of a car with its specifications fed into the language model. 

Unstructured data like text, code, video, and images are analysed by the model to speed up the decision making process making the experience hassle free for the customer. It also reduces the manual effort for the company while not compromising the accuracy in data handling. 

This talk aligned with Google chief Sundar Pichai’s vision, who stressed on both the B2B and B2C applications of Gemini. For B2B, Gemini promises to improve operations, tailored solutions for specific industry needs, and powerful data analytics capabilities. In the B2C realm, it is set to offer more personalised and interactive experiences, deep consumer insights, and greater accessibility across Google’s platforms. 

Google’s Gemini is being integrated into every Google service, as revealed in the recent earnings call. In the call, Pichai announced the start of the “Gemini era,” where the model will take the baton in enhancing their products like search, cloud, YouTube, Workspace, and Bard. Beginning with their primary product, their search engine, Pichai said that generative AI in search will transform it into a more proactive agent, capable of executing additional tasks based on search results.